For years, BSM has proven effective at helping customers increase the business impact of IT, improve transparency and quality of service, manage risk and reduce IT cost. Adoption has continued to escalate, gaining steam even as macroeconomic pressures have mounted around the globe. Today, BSM is at the top of the IT agenda for many of the world's largest organizations. In addition to technical superiority across the many parts of the BSM platform, BMC's approach to BSM is differentiated by its ability to be adopted incrementally in accordance with customers' critical initiatives such as data center automation, virtualization and cloud computing and mainframe cost optimization.

"Increasingly, IT professionals need to have greater visibility into the true cost of service delivery and ensure that IT expenses are being driven based on defensible business value," said David Williams, vice president of IT operations and enterprise management at Gartner. "In this next wave of IT innovation, the companies that will be most successful are those that assess their people and process maturity and then move incrementally towards an ERP for IT approach, tying each project to initiatives such as data center automation, cloud computing, ITIL and provisioning a virtual infrastructure."

BSM enables IT organizations to manage the complete lifecycle of business services from service definition and business prioritization through service request and support, provisioning and configuration, proactive monitoring and operations, as well as planning and governance. BMC's BSM platform is hardware and software agnostic so that IT leaders can manage a broad range of technology from a single, unified management platform.

These differences represent a significant departure from competing IT management solutions that are not unified in their approach, lack third-party integration and are unable to meet the heterogeneous management demands of customers across distributed, mainframe, virtual and cloud-based resources.

"Priceline.com is focused on increasing the speed of innovation and delivering that innovation in a cost-effective manner," said Ron Rose, CIO at Priceline.com. "BMC's BSM platform provides the foundation for our data center automation initiative and an effective platform for reducing costs.