Oct. 27, 2009 (PR Newswire) --

LOS ANGELES, Oct. 27 /PRNewswire/ -- Circle of Eight, Paramount Digital Entertainment's (PDE) original supernatural thriller, produced in association with Mountain Dew's Green Label Studios, premieres today exclusively on MySpace. Three episodes will launch the10-part series, which combines unique elements of gaming and social media to propel the story forward.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091027/LA99553-a)

(Logo: http://www.newscom.com/cgi-bin/prnh/20091027/LA99553LOGO-b)

Viewers can tune into MySpace at www.myspace.com/circleof8 now to watch the first three episodes of the series. Episodes four and five will be available on November 3, and each week following one of the remaining five episodes will be available to viewers on MySpace through the finale on December 8.

Circle of Eight tells the story of a young woman who moves into an historic building, The Dante, where she encounters an assortment of neighbors harboring a mysterious secret that unravels in a chain of deaths and supernatural interactions. Multiple levels of interactive content enhance the audience's connection with Circle of Eight, including hidden clues, an online and mobile game, and exclusive material that can be unlocked through game play.

"Circle of Eight shows our ongoing commitment to launch studio-quality entertainment on digital platforms," said Thomas Lesinski, President of Paramount Digital Entertainment. "With strong, mutually beneficial relationships with brands such as MySpace, Mountain Dew, Adobe and Blockbuster, we can launch premium quality content in the digital window and continue to monetize Circle of Eight on additional platforms, multiple windows and in international territories."

Along with distributing the series, MySpace's social-networking features allow viewers to share and embed the content, interact with the series through social gaming and content, and broadcast their thoughts via forums and commenting.

"MySpace's exclusive distribution of Circle of Eight speaks directly to our goal of providing content to our users in an innovative and interactive manner," said Jason Kirk, VP of Video and Entertainment. "The program matches up nicely to our strengths within multiple areas of entertainment and with a younger demographic. We're pleased to be working with Paramount Digital Entertainment and all companies involved to bring the series to such a large audience through both online and offline routes."

Following the online run on MySpace, Circle of Eight will be available for rent exclusively at participating BLOCKBUSTER® stores, as well as by mail and through BLOCKBUSTER On Demand®. The full-length film will have additional scenes and a surprise alternate ending.

"We are thrilled to bring such an innovative entertainment experience to our customers," said Bill Lee, executive vice president and chief merchandising officer at Blockbuster. "This is one more indication of Blockbuster's continued commitment to deliver exclusive content to consumers on as many screens as possible, whether that's through our stores, by mail or through our on demand service."

All sponsoring companies are heavily involved in marketing Circle of Eight to raise awareness for the series and its multiplatform experience.

Mountain Dew plays a critical role in the Circle of Eight storyline. One of the characters in the series joins the Green Label Art community and creates a unique, custom-designed Green Label Art bottle. The bottle is also featured in the online game where it unlocks deeper mysteries in the Circle of Eight storyline.