Oct. 27, 2009 (PR Newswire) --

LOS ANGELES, Oct. 27 /PRNewswire/ -- Manduka LLC announced today the debut of an exclusive line of co-branded high function yoga gear products, in partnership with lululemon athletica. The premium line of yoga mats, towels and bolsters marry lululemon's highly functional, chic style with Manduka's innovation and elite performance products.

"lululemon provides yoga-inspired components and apparel that motivate people to live healthier and more active lives," said Carolyn Williams, Senior Merchant Manager, lululemon athletica. "Our partnership with a premium brand like Manduka embodies this mission as well as our core values. We are thrilled to offer these functional products to our guests."

Headlining lululemon and Manduka's new yoga gear line is the MandukaPRO. An adaptation from Manduka's coveted PRO mat line, the MandukaPRO brings an inspired fresh look from lululemon and marks the very first time the legendary Black Mat® PRO mat is available in a color. Bringing some punch to this revolutionary mat, the MandukaPRO is available exclusively at lululemon in bright Power Purple.

Celebrating over a decade as the world's finest mat, the eco-friendly MandukaPRO is made with superior slip-resistant grip, unparalleled dense cushioning, and is the only mat on the market with a lifetime guarantee. Now in vivid color, the co-branded mat enhances stability and survives wear from the most practiced yogis - integrating lululemon's style with long-lasting performance. The MandukaPRO is a zero-waste, sustainable yoga mat designed to bring Manduka's planet-friendly focus to the practice of lululemon clientele.

"Manduka is excited to team up with lululemon to offer its customers the innovation of Manduka products in lululemon's signature vibrant and inspiring colors," said Sky Meltzer, Manduka CEO. "It is a collaboration between two brands that share a passion for quality and the central purpose of offering the yoga community something better."

The launch of lululemon and Manduka's collaboration also introduces Manduka's eQua towels and bolsters in new, exciting colors including Coal, FrootiTooti, and Ocean Blue --all exclusive to lululemon. Made with tightly woven microfiber, the super soft eQua towel has a luxurious suede-like surface with supreme absorption power. Engineered to become grippy with light sweat, the versatile eQua towel provides slip-free stability for sweaty yoga practice, acts as a hygienic barrier for the yoga mat, and doubles as the essential gym towel.

The bolsters, which weigh only 4.5lbs, compared to the average 7lb bolster, are the only bolsters on the market that feature a washable microfiber cover that is velvety soft to the touch. The lightweight core of the co-branded bolster is an eco-friendly proprietary construction comprised of recycled PET and 100% cotton. The line's new bolsters blend hightechnology and sustainable production with the function and fabric that lululemon customers expect from their preferred brand.

Developed with the mission of staying connected to its community-focused identity, Manduka's products, developed by yoga teachers, share a central mission of being innovative, eco-friendly and feature purpose driven designs. The MandukaPRO, eQua towels and yoga bolsters are a perfect compliment to lululemon's technical, yoga-inspired athletic apparel .

The three co-branded items retail for: Bolster $70, eQua Towel $40, and MandukaPRO $90 and are available at lululemon store locations.

About Manduka

Founded in 1997 by architect turned yogi Peter Sterios, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

To find out more about Manduka visit: www.manduka.com

SOURCE Manduka