Oct. 27, 2009 (Business Wire) -- Amazon.com, Inc. (NASDAQ:AMZN) today revealed the Holiday Toy List (www.amazon.com/holidaytoylist), where customers can find this season’s hottest toys, video games, sporting goods, electronics, movies and more. The Holiday Toy List features innovative search tools that allow customers to quickly narrow and expand search results simultaneously by “bestselling” or “average customer review,” then filter by age, gender, category, price and discount.

“The Holiday Toy List is a helpful tool for parents, friends and family members who are searching for the perfect toys for the kids on their list,” says Sarah Wood, director of the Toy Store for Amazon.com. “With navigation that’s simple, convenient and fun to use, it’s easier than ever to find great gifts at Amazon’s everyday low prices.”

The Holiday Toy List features products from leading brands like Mattel, Jakks Pacific, Crayola, LEGO, Razor, Schwinn, Sony, Nintendo, Apple and Fender Starcaster. With most products in the Holiday Toy List eligible for FREE Super Saver Shipping and Amazon Prime, customers will find great value and convenience in shopping at Amazon.com this holiday.