TORONTO, Oct. 27 /CNW/ --

High-quality bilingual programming for elevator and lobby screens attracts
Class A office tower owners

Captivate Network has strengthened its position in the high-end Canadian office tower market by receiving new commitments from significant portfolio partners. These agreements mean that Captivate will continue to provide its service to over 170 buildings through 2016 and beyond. Captivate Network now has approximately 80 million square feet of Class A office space under contract representing over 1,750 elevators across the five largest Canadian markets where Captivate operates: Toronto, Montreal, Calgary, Edmonton and Vancouver. This represents 72 percent of the total available square footage in Captivate's target markets.

Oxford Properties, Brookfield Properties, Cadillac Fairview, Bentall, GWL Realty Management and Manulife are among the companies that have committed to offering Captivate Network's news and entertainment programming in their elevators and lobbies for the long term.

In addition to re-signing existing clients, Captivate has signed new contracts with some of the Canadian market's premier properties and run advertising campaigns for national brand-name companies. The Captivate systems have also been designed into most of the new build projects across Canada, including Bay Adelaide Center and RBC Center in Toronto and Jamieson Place, Centennial Place East and West, Bankers Court and 8th Avenue Place in Calgary. New advertisers include ADP, BMW, Brooks Brothers, the City of Toronto, Grolsch, and Wolf Blass. They join established Captivate advertisers such as CBC, RBC Financial, Rogers, Samsung and West Jet.

"Our tenants expect quality amenities," said Stephen Smith, Vice President of National Programs for Oxford Properties. "Captivate continuously demonstrates its understanding of this upper-end market. Their elevator and lobby screens enhance viewers' days. The content is engagingly written in English and French, the images are presented in a visually sophisticated format, and perhaps, most importantly, the advertising is displayed tastefully. It's the kind of service that positively contributes to the high-touch environment we want to create for our clients and tenants."

Captivate is one of the few digital out-of-home (DOOH) networks with an editorial staff that develops unique content, rather than relying on raw news feeds. Captivate's Toronto-based editors draw on a variety of content from partners such as: Thomson Reuters, CNN, The Canadian Press, La Presse Canadienne, Conde Nast, BusinessWeek, Wired, Popular Science, Forbes, and CEP News. Content runs constantly on the screens and advertisements are never run full screen, as with some competitive DOOH products.