Oct. 27, 2009 (PR Newswire) --

NEW YORK, Oct. 27 /PRNewswire/ -- bTrendie(TM) www.bTrendie.com, the invitation-only shopping community that features "flash sale" shopping events lasting 48 - 72 hours for moms and moms-to-be announced today that its membership has quadrupled since its official market launch in September. Unlike other flash sale sites, bTrendie focuses specifically on the unique needs of moms, young families, and moms to-be offering popular brand name products at up to 70% off MSRP. Since its official market launch in September, the site has held more than 40 sales events featuring some of the most coveted names in women and children's fashion, accessories, bedding and bath, toys and baby gear for moms and children ages 0-6 years.

bTrendie also announced today that it is gearing up for the busy holiday shopping season with more than 45 sales events and 15 pop-up sales of limited items planned through the end of December. Popular brands including Tea, Morgan & Milo, Quinny, Maxi Cosi, Chaiken and Liz Lange Maternity Wear, Phil and Teds, Small Paul, and Melissa and Doug will all be offered up to 70% off suggested retail prices. Looking forward, bTrendie is planning on more than 250 brands being offered within the next 6 months.

"It's amazing to pause and reflect on the momentum we have achieved in such a short period of time," said bTrendie Co-Founder Emily Rayson. "The initial success of bTrendie proves the power of the flash sale model; especially within the mom and baby market. We offer 2 things every new mom needs: savings of time and money. We're sure this will translate into a very busy holiday shopping season for bTrendie."

In addition to featuring some of the most popular brands in the mom and baby market, bTrendie features a "Mompreneur" program. This first-of-its-kind program within the flash sale market offers an immediate distribution outlet for up and coming entrepreneurs with their own mom or baby product. These mompreneurs often work with disadvantaged communities to create fabulous products. For consumers, this provides an opportunity to purchase exclusive one-of-a-kind items for moms, babies and young children while helping others either in their community or abroad create a meaningful contribution to society.

About bTrendie

bTrendie is a members-only shopping community for moms and moms-to-be that offers limited-time deals on new and hard-to-find designer, brand name, and mom-designed products. bTrendie members experience the thrill of bargain shopping in a sophisticated community of vendors and buyers through daily Sales Events that add excitement, competition and savings to the shopping experience. bTrendie is headquartered in New York and was founded by Mitchell Wolfe, formerly of Kaboose.com, and Emily Rayson. For additional information, please see the website: www.bTrendie.com.

SOURCE bTrendie