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Kodak Captures #1 Position in Europe's Fastest Growing Photo Segment
Wednesday, October 28, 2009 8:39 AM


Company Has #1 Installed Base of DryLab Printing Systems in Europe in Segment with More Than 100% AnnualGrowth Expands its Global Network of PhotoCenter Solutions with Recent Customer Wins

Oct. 28, 2009 (Business Wire) -- Eastman Kodak Company (NYSE: EK) today announced that through strong customer acceptance of its Adaptive Picture Exchange (APEX), it now holds the number one position for installed dry labs in Europe. Kodak’s leadership position, in the segment representing the fastest-growing photo market opportunity, is based on recent market data from UK-based Futuresource Consulting Ltd. Futuresource estimates that the dry lab category in Europe is growing by more than 100% annually.

Building on Kodak’s market-leading installed base of more than 100,000 kiosk order stations worldwide, the company’s worldwide number one position in instant printing, and now a number one European market share position in dry labs, KODAK Systems continue to deliver on the promise of helping consumers tell their stories in minutes, bringing smiles to consumers and profit potential to retailers around the globe.

The systems use Kodak’s thermal dye printing technology, which offers stunning quality, industry leading print longevity, low service costs, low waste and energy usage, high speed and an exceptionally low total cost of operation. This technology, when combined with Kodak’s award-winning user interface and the highest order station processor speeds in the industry, enables retailers to provide consumers with a host of desirable and highly profitable story-telling solutions including personalized photobooks, calendars, greeting cards, collages and more in only minutes, in almost any type of store and store layout.

Kodak also continues to expand its worldwide network of kiosk order stations, APEX and other photo center solutions with recent customer agreements, including:

  • Target Corporation, as part of a new long term strategic partnership with Kodak, has installed G4x order stations, DL2100 duplex printers and Rapid Print Scanners in all photo lab stores, enabling consumers to make double-sided photobooks, calendars, cards, and much more. Kodak will be Target's provider of all in-store photo processing, including a combination of APEX and Kodak’s paper and chemistry.
  • CVS/pharmacy named Kodak as the national chain’s provider of in-store photo processing systems; including APEX, KODAK Picture Kiosk, and KODAK Service and Support.
  • Dirk Rossmann GmbH., Germany's third largest drugstore chain, has installed more than 2400 KODAK Picture Kiosks.
  • Ohio-based Discount Drug Mart Inc. is deploying KODAK Picture Kiosk G4 Digital Stations and APEX into all 70 of its stores throughout the state.



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