Oct. 28, 2009 (Business Wire) -- Atomic Public Relations (www.atomicpr.com), a leading technology, consumer and entertainment PR agency, today announced that Nina Velasquez has joined the firm’s New York office as account director.

Nina has worked with companies in the consumer electronics, mobile PC, online publishing, professional services, server computing, retail and green-tech industries for more than ten years. She was previously at Kwittken & Company, where she directed media programs for multiple clients including The Sharper Image and CPower, an energy management company. Before that she was with the Red Consultancy, where she managed media and event programs for Microsoft’s advertising group. Prior to Red, Nina spent more than eight years at Text 100 in Seattle and New York, managing media campaigns for global technology clients including IBM’s System Group and PC Division, as well as Lenovo. Most recently, Nina provided consulting services to New York-based Web 2.0 companies, supporting online marketing, brand development and social media strategies. Nina holds a BA in Communications from the University of Washington in Seattle, WA.

“Atomic is like a post-grad school PR lab - it’s refreshing,” said Nina Velasquez, account director, Atomic PR | New York. “Atomic has a great reputation for high impact, next-gen campaigns that integrate traditional PR with social media, video and SEO, and the ComContext analytics platform brings a whole new level of insight.”

Atomic has powered numerous recent breakthrough campaigns for progressive technology, Web 2.0, consumer and entertainment brands from high profile startups like animoto, Bebo, Mint.com and Smule, to growing mid-stage companies such as Ingres, LinkedIn and RealtyTrac, as well as publicly traded companies including IMAX, Hotwire, and the northern California region of Verizon. Many Atomic clients achieve 100% or greater improvements in numerous measures of PR program performance (www.atomicpr.com/results).

“Between her classical PR experience across high profile technology and consumer brands, and her substantial working knowledge of social media and SEO, Nina Velasquez is a great fit with the Atomic PR team,” said Andy Getsey, co-founder and CEO, Atomic PR. “She hit the ground running, and we’re very happy to have her with us in New York.”

About Atomic Public Relations

Atomic Public Relations mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement. Many Atomic clients achieve increases of 100% or more across numerous measures of PR program yield compared to pre-Atomic baselines, often on lower budgets than before (www.atomicpr.com/results). Atomic PR has powered numerous breakthrough campaigns for progressive technology, consumer and entertainment brands from start ups like animoto, Bebo, Mint.com and Smule, to growing mid-stage companies such as Ingres, LinkedIn and Coupons.com, as well as leading publicly traded companies including IMAX, Verizon, ArcSight and Echelon. Atomic has offices in San Francisco, New York, Los Angeles and London, and is closely affiliated with the Huntsworth agency network across the world. More information: www.atomicpr.com.