SHANGHAI, Oct. 28, 2009 (Xinhua News Agency) -- Ctrip.com (NASDAQ:CTRP) (CTRP.NASDAQ), an online travel agent in China, announced that it will pay for 200 users hotel stays in exchange for their review and feedback on the stay.
Tang Xiaofeng, director of the agent's hotel business, said that the reviewing group will be booked to stay in five-star hotels in cities across China, including Beijing, Tianjin, and Lhasa.
The group will evaluate the hotels they stayed at based on the location, sanitary environment, facilities, and service quality. In addiction, they must also list the hotels' strengths and weaknesses and offer their advice.
Ctrip launched the program in aims of attracting more attentions to Ctrip's hotel assessment, and encourage more customers to comment on hotels in which they stayed, so as to improve the quality of comments and better guide customers in booking hotels.
