TROY, MI, Oct. 28, 2009 (Marketwire) --

TROY, MI -- (Marketwire) -- 10/28/09 -- Organizations with strong social responsibility practices are being viewed as "employers of choice" by today's job seekers across the globe who overwhelmingly prefer companies that focus beyond performance outcomes and promote larger social goals, according to the latest findings from an international workplace survey.

The survey, by global workforce solutions leader Kelly Services, finds employees across all age generations and regions gravitate to organizations with well developed social, ethical and environmental policies. In deciding where to work, baby boomers (aged 48-65) were found to be even more discerning than their younger Gen Y (aged 18-29) and Gen X (aged 30-47) colleagues.

Major public issues such as a company's reputation for strong ethical practices have become critical factors in choosing where to work, even to the point where many employees are prepared to sacrifice pay or promotion in order to work for organizations that are actively engaged in good social responsibility practices. More specifically, concerns about ethical behavior outweigh concerns about the environment by all generations, when making employment choices.

The findings are part of the Kelly Global Workforce Index, which obtained the views of approximately 100,000 people in 34 countries covering North America, Europe, and Asia Pacific.

Kelly Services Executive Vice President and Chief Operating Officer George Corona says organizations that develop effective social, ethical and environmental policies and procedures have a definite advantage when it comes to attracting key talent.

"Employees gain a sense of fulfillment when their employer is focused not only on the bottom line but also on initiatives and practices which have a connection with the communities in which they operate.