SAN FRANCISCO, CA, Oct. 28, 2009 (Marketwire) --

SAN FRANCISCO, CA -- (Marketwire) -- 10/28/09 -- Responsys, a global provider of email and cross-channel marketing solutions, today kicked off the annual Responsys Leaders Forum 2009, a three-day conference in San Francisco featuring keynotes from high-profile marketers as well as best-practice sessions to help attendees create impactful marketing strategies to reach the evolving consumer. The event will provide attendees with an exclusive look at newly released Responsys products, game-changing technology showcases, as well as new ideas for maximizing the business value of email and cross-channel marketing programs.

The event theme 'Marketing. Changed Forever.' will be evangelized by visionary keynotes from the following experts:

--  Dan Springer, CEO, Responsys will kick off the event with a state-of-
    the-union company update
--  Patrick J. Connolly, EVP & CMO, Williams-Sonoma will discuss how the
    company is embracing interactive channels to build integrated, innovative
    programs for even greater success
--  Scott Olrich, CMO, Responsys will teach attendees about a new roadmap
    that will help marketers navigate the new cross-channel environment
--  Suresh Vittal, Principal Analyst, Forrester Research will divulge his
    recent findings on the principles that will guide the next-generation of
    direct marketers
--  David Daniels, VP & Principal Analyst, Forrester Research will share
    the new rules of relevance in a cross-channel world and talk with leading
    marketers about their most successful integrated programs
--  Ted Wham, VP, Customer Relationship Marketing, Orbitz will unveil the
    operating principles for driving interactive marketing success
    

"It is evident there are new challenges in today's marketing world," said Scott Olrich, Chief Marketing Officer of Responsys. "Email marketing is inherently cross-channel, and the Responsys Leaders Forum provides one of the best ways for marketers to gain deeper visibility into successfully integrating email in a cross-channel world. We are excited to help leading marketers navigate these challenges and provide them with the best products and services to confront these challenges head on."

Attendees will hear hard-hitting results from successful cross-channel marketing programs from Responsys customers including: Dollar Thrifty, Goodyear Retail, MetLife Auto & Home, Southwest Airlines, StubHub, Under Armour, Whole Foods Market, Williams-Sonoma, and Wine.com. Attendees will also have an opportunity to network with Responsys technology partners and meet one-on-one with Responsys strategists and analysts to help shape their business strategies.

The Responsys Leaders Forum 2009 is being held October 28-30 at the Westin St. Francis Hotel in San Francisco and is complimentary to Responsys customers. Responsys thanks all its sponsors: Omniture, Bazaarvoice, Goodmail Systems, richrelevance, Baynote, Certona, MyBuys, Proclivity Systems, SimpleFeed and Webtrends.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing(TM) approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Dollar Thrifty, Deutsche Lufthansa, Lands' End, LEGO, Men's Wearhouse, PayPal, Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit www.responsys.com