-- 29, 2009 in Las Vegas. Neolane was selected from a group of semi-finalists based on its joint marketing automation solution with IBM, which allows marketers to create and execute personalized, cross-channel campaigns through consistent, real-time customer information.

The CTO Innovation Award recognizes visionary IBM Business Partners that are leading the charge in exploiting Information Management's latest capabilities in an innovative, cutting-edge, unique and exciting new ways. Neolane's marketing automation platform integrates with IBM DB2 Database software, including DB2 Workgroup and InfoSphere Warehouse, which enables joint customers to optimize speed and performance, manage data more easily and tap out-of-the-box analytics through an affordable solution. Additionally, Neolane leverages IBM's InfoSphere Master Data Management (MDM) Server capabilities as an option to provide marketers with more confidence about the relevancy and quality of their data for improved campaign effectiveness, customer value and return on investment (ROI).

"We are proud to once again be recognized by IBM for the value that our marketing automation platform brings to joint customers, and the IBM Information Management software portfolio in general," said Stephane Dehoche, president and chief executive officer, Neolane. "The joint IBM/Neolane solution makes optimized cross-channel marketing a reality by combining the ability of IBM's MDM Server to gather customer data, regardless of its location or channel, with Neolane's powerful platform that helps marketers flawlessly execute highly-relevant campaigns across multiple channels that deliver quantifiable returns on marketing investments."

The CTO Innovation Award is part of the IBM Information Management Awards Program, which recognizes new IBM information management business partners that demonstrate excellence in delivering exceptional business value for information management. Last year, Neolane was named winner of the 2008 IBM Information Management Rookie of Year for its outstanding performance and value-add in its first year as an IBM Business Partner.

For more information on Neolane's marketing automation platform and its joint solution with IBM, event attendees can stop by booth #304 or visit http://www.neolane.com. For more information about IBM Information On Demand 2009, visit http://www-01.ibm.com/software/data/conf.

About Neolane

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane's cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 170 of the world's leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit www.neolane.com.

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