Oct. 29, 2009 (PR Newswire) --

SCHAUMBURG, Ill., and SPRINGFIELD, Mo., Oct. 29 /PRNewswire/ -- Experian Automotive and O'Reilly Automotive, Inc. today announced a new relationship in which O'Reilly will use Experian's AutoCount Vehicles in Operation(SM) offering to help its business make stronger inventory decisions for each of its more than 3,400 U.S. locations.

Experian's AutoCount Vehicles in Operation will provide O'Reilly with a clear and timely picture of the vehicles currently on the road in its markets. By utilizing the insight AutoCount Vehicles in Operation offers on more than 240 million vehicles in the United States, O'Reilly will be able to better anticipate the needs of its customers in each market and inventory products accordingly. "Experian's AutoCount Vehicles in Operation gives us the ability to make faster and more effective inventory decisions for every one of our markets," said Tom Seboldt, vice president of Merchandise for O'Reilly Automotive. "We're confident that this new relationship with Experian will allow us to continue to successfully meet the auto parts needs of all of our customers."

Experian's AutoCount Vehicles in Operation provides timely visibility to what cars and trucks are on the road in a local market, helping after-market retailers better serve their customers by stocking the right parts. The data is updated within six weeks of the end of each quarter, ensuring that after-market organizations have the most timely and comprehensive information available to help better manage inventory levels, efficiently plan for new vehicle introductions, adjust for technology changes, and better assess locations for retail stores and service bays.

"Our AutoCount Vehicles in Operation gives aftermarket auto parts retailers like O'Reilly the understanding and insight they need to be competitive and successful down to the specific markets their individual locations serve," said Scott Waldron, president of Experian Automotive. "We are excited for this new relationship with O'Reilly and know that our data will help them quickly make profitable inventory decisions for their business."

For more information on Experian's AutoCount Vehicles in Operation and other products and services, visit http://www.experianautomotive.com.

About O'Reilly Automotive, Inc.

O'Reilly Automotive, Inc. (Nasdaq: ORLY) is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O'Reilly family, the Company operated 3,415 stores in 38 states, as of September 30, 2009.