Oct. 29, 2009 (PR Newswire) -- SAN FRANCISCO, Oct. 29 /PRNewswire-FirstCall/ -- Smart Enterprise Exchange, an exclusive members-only service for CIOs and Senior IT executives delivered by United Business Media and CA, Inc., will hold a Smart Enterprise Executive Exchange event on November 4 at Short Hills Hilton in New Jersey. The event will focus on Lean IT, a rapidly emerging discipline CIOs and businesses are using to focus precious resources on growth and innovation, while eliminating waste to increase operational efficiency.

The Smart Enterprise Exchange event -- "The Power of Lean IT: Leveraging Technology for Better Business Benefits" -- will bring together New Jersey-area senior IT executives to discuss how a leaner IT environment can both prepare businesses for growth and innovation in the midst of a rapidly changing business environment. Topics of discussion will include:

--  Establishing a leaner IT via improved efficiency and cost reduction
--  Leveraging IT efficiencies to refocus the business on practical and
achievable innovation
--  Improving IT staff productivity through automation and better tool
integrations
--  Ensuring performance objectives in a high-speed, global environment
--  Building the right leadership network for ensuring IT's value
--  Communicating a top-down approach for driving innovation throughout the
enterprise

--  Optimizing the correlation between IT spend and business productivity

The Executive Exchange event features Bruce Rogow, the chairman of Odyssey Partners and a respected CIO advisor meeting with hundreds of CIOs and their teams each year. Rogow is also a former Gartner Group research director and executive fellow. Joining Rogow is Mark Schlesinger, Chief Information Officer of Broadridge Financial Services, headquartered in Lake Success, NY, and Trevor Bunker, IT Transformation Group Vice President for CA, Inc, one of the hosts of the Exchange event.

"We hear repeatedly the business and technology challenges of senior IT executives around the country are to continue to create more business value using technology," said Penni Geller, Smart Enterprise Exchange Associate Publisher and marketing director at CA, Inc.