Oct. 29, 2009 (Business Wire) -- TVGuide.com, a one-stop entertainment destination reaching 20 million unique users per month, today announced the launch of a new contest, “TVGuide.com’s Plannerati,” that will give one lucky media planner or buyer a chance to win celebrity star treatment for a day. Designed to raise awareness of the value that TVGuide.com brings to advertisers while also recognizing best-of-class advertising executives, the contest will target top media planners and buyers in the New York, New Jersey and Connecticut area. “The Plannerati” kicks-off today and runs through November 12. It will include a grand prize of chauffeurs, stylists, makeovers and a night on the town with a cast member from Lionsgate’s Emmy® winning AMC drama “Mad Men.”

“We wanted to create a unique opportunity that will engage the advertising community with the same level of passion and enthusiasm we’ve been able to generate with consumers on our site,” said Richy Glassberg, Executive Vice President, National Advertising Sales, TV Guide Network and TVGuide.com. “This contest not only gives us the opportunity to expand our relationships in the industry but also recognize excellence in the field.”

One hundred of the top media planners and buyers in the New York, New Jersey and Connecticut area have been nominated by TVGuide.com to participate in the contest; alternatively, a media planner or buyer may also participate by being nominated by friends, family or co-workers. To nominate a media planner or buyer, visit www.theplannerati.com. You can also follow “The Plannerati” on http://twitter.com/theplannerati.

Once nominated, the participants must complete a personal profile to highlight their strengths and why they deserve to win. Throughout the contest the nominees will earn points when others go online and vote for them. On November 13, the winner who earns the most points will be announced and will redeem the grand prize of 24-hour celebrity treatment during the week of November 16. VIP treatment includes:

• Paparazzi following the winner’s every move
• Dinner and drinks at an upscale restaurant with a “Mad Men” cast member, as well as a one-on-one appearance with the cast member to be featured on TVGuide.com
• All day limousine service
• Lunch at a local diner, where a sandwich will be named after the winner
• Treatments at an elite New York City salon

About TVGuide.com

Reaching more than 20 million unique visitors per month, TVGuide.com is a one-stop entertainment destination for online television, news, community and TV listings. TVGuide.com’s Online Video Guide allows users to watch virtually any and every available full-length TV episode from all the major broadcast and cable television networks. TVGuide.com is ranked #1 by comScore’s “TV and Entertainment” category for attracting the “most engaged” users who average five visits per month, 15 minutes per visit and 23 page views per person. In addition, TVGuide.com is attracting a young and affluent fan base – 50 percent are under 35 years old and 25 percent earns a household income of more than $100k a year. TV Guide Network, TVGuide.com and the TV Guide brand are part of a joint venture owned by Lionsgate (NYSE: LGF), the leading next generation studio, and One Equity Partners, the private equity firm of JPMorgan Chase.