Oct. 30, 2009 (Business Wire) -- EPIXTM, the next generation premium entertainment service from Viacom, Paramount Pictures, Lionsgate and MGM, announced today that for the first time ever, targeted consumers will be offered the opportunity to experience a three-day free online preview of its EpixHD.com service, starting this weekend as it launches on Friday, October 30, 2009. The EpixHD.com free preview weekends will be available on a first come, first serve basis from now through Thanksgiving weekend.
“EPIX is launching more than a new premium network -- this is an entirely new way to experience premium entertainment,” said Mark Greenberg, president of EPIX. “A free online preview of this kind that is truly available to anyone with Internet access has never been done before. We want people to experience entertainment this way -- giving them a taste of what it is like to have anywhere, anytime access to the movies, concerts and comedy specials from the incredible studio partners that have established EPIX.”
EPIX is reaching out to consumers across America through social media, online fan sites as well as through traditional advertising on television, radio, print, online and out-of-home to invite them to engage and experience EpixHD.com.
To participate, online visitors to EPIX’s website will be able to register for free online access at EpixHD.com/invite.
Those consumers who qualify for free online previews this weekend will unlock their full three day, weekend long passes to EpixHD.com, giving them complete access to the launch weekend programming line-up which includes Madonna “Sticky & Sweet: Live from Buenos Aires,” Marvel’s blockbuster film “Iron Man,” and the exclusive comedy special “Eddie Izzard: Live From Wembley.”
EPIX’s launch weekend will also debut a powerhouse line-up of movies, representing more than fifteen world television premieres with a combined worldwide box office value of more than $2.5 billion. Those films include Oscar-winner “The Curious Case of Benjamin Button,” Tyler Perry’s hit “Madea Goes to Jail,” family favorite “Pink Panther 2,” Lucasfilm’s “Indiana Jones and the Kingdom of the Crystal Skull,” “Cloverfield” and “The Duchess” among many others.
They will also be able watch more than 150 films and additional programming in an online, on demand format at anytime and anywhere. EpixHD.com offers studio exclusives, behind the scenes footage and movie extras as well as access to an innovative online screening room feature which enables consumers to invite up to four friends anywhere to watch movies while they chat online in real time.
For those who want to experience EpixHD.com in subsequent weekends, the free passes will continue to be distributed on a first come, first serve basis through the month of November.
