Nov. 2, 2009 (PR Newswire) --

BOSTON, Nov. 2 /PRNewswire-FirstCall/ -- Fenway Sports Group (FSG) today announced it has secured JetBlue Airways (Nasdaq: JBLU), Boston's largest domestic carrier, as the official airline of Boston College Athletics. Financial terms of the deal were not disclosed.

JetBlue's sponsorship of the Eagles features fixed and electronic signage in Boston College athletic facilities including Alumni Stadium, home of Boston College football and Conte Forum, home of Boston College basketball and hockey. Additional sponsorship elements include on-field, on-court and on-ice promotions; a comprehensive online marketing program featuring rotating web banners and fixed advertising positions on bceagles.com; a branded email promotional campaign; and print advertisements in Boston College Athletic publications and in-game program guides.

To celebrate the new partnership, JetBlue is also offering a 10 percent discount off all flights to or from Boston for travel today through Dec. 16, 2009. Travel must be booked today at www.jetblue.com/bc by entering promo code EAGLES09 during checkout. Blackout dates and other restrictions apply (a).

JetBlue has significantly increased service for its Boston customers, having recently announced plans to boost daily departures by 30 percent by summer 2010. With its expanded schedule, JetBlue and its growing base of 1,300 Boston crewmembers will offer travelers up to 78 daily flights to 33 top destinations across the United States, the Caribbean and Mexico. The Eagles, with more than 30 sports teams competing at the NCAA Division I level, continue to fly over the competition and increase their national presence on-and-off the field. The Eagles football team currently sits atop the ACC Atlantic Division standings with a 6-3 record, and a perfect 5-0 record at home.

"As Boston's largest domestic carrier, it is fitting that we align ourselves with Boston College Athletics, one of the region's most prestigious sports brands," said Lisa Borromeo, manager of national sponsorships for JetBlue Airways. "This program presents JetBlue with a unique opportunity to establish an enduring connection with the school's legion of loyal fans and alumni and we are excited to harness Boston's passion for its sports teams to increase awareness of our award-winning service."

As part of the agreement, JetBlue will partner with the Boston College Alumni Association and offer special rates for BC Reunion Weekend 2010.