Leading Consumer Product Company Joins Forces with Upcycling Firm to Help Educate and Engage Consumers While Donating to Local Communities
Nov. 2, 2009 (PR Newswire) --
DALLAS and TRENTON, N.J., Nov. 2 /PRNewswire/ -- Kimberly-Clark Corporation (NYSE: KMB) has joined forces with leading upcycling firm TerraCycle to enhance the sustainability performance of some of its product packaging. The new program between K-C and TerraCycle also creates fundraising programs which benefit schools and communities nationwide.
Kimberly-Clark, already a trusted leader in helping people improve their health, hygiene, and well being, and TerraCycle are now providing a FREE way for consumers to make a difference in their communities. The company's partnership with TerraCycle creates new programs that allow participants to earn funds for their selected charity of choice for every used piece of plastic packaging associated with Scott or Huggies brands that they collect. The collected plastic packaging will be upcycled into affordable, high-quality products available next year at major retailers nationwide.
Already the personal products category leader in the Dow Jones Sustainability World Index, this new plastic packaging reclamation program will enhance K-C's ongoing sustainability efforts.
"Kimberly-Clark is already making significant strides in reducing packaging waste from its products, but this program with TerraCycle will help us do even more," said Matt Kolton, brand manager, Scott Naturals brand. "No longer will all the plastic packaging from both our Scott brand bath tissue, towels, napkins and moist wipes, and Huggies brand diapers be considered waste. Rather, it can be used as a resource in a new generation of products."
He added, "We are pleased that TerraCycle will make it as easy as possible for consumers to not only participate in recycling efforts, but also earn contributions to important causes in their communities."
To help encourage the maximum participation and collection of used product packaging, consumers can sign up for free to create a Brigade location. Schools, business, houses of worship and even individuals are encouraged to join a Brigade and sign up today at www.terracycle.net/brigades. For every piece of packaging a Brigade participant collects, two cents is paid to a school or non-profit group of their choice.
Each of these Brigade programs is diverting product packaging waste from landfills, giving much needed funding to local communities and helping to raise consumer awareness about reusing and reducing.
"By encouraging people to rethink what is waste, TerraCycle is making it simple for consumers and companies like Kimberly-Clark to have a positive impact on the environment," said Tom Szaky, TerraCycle's founder and CEO.
