Nov. 2, 2009 (Business Wire) -- W Hotels Worldwide, the hotel category buster and industry innovator, today unveils its latest insider escape with the opening of W Boston and The Residences at W Boston, the W brand’s 35th hotel globally. Owned and developed by Sawyer Enterprises, W Boston is the newest addition to Boston’s historic and revitalized Theatre District, located in the heart of Midtown, near Downtown and the Back Bay. The landmark is set to inspire jetsetters and locals alike with spectacular design that sets the stage for W’s fully integrated contemporary lifestyle experience: 123 W-branded residences; Descent, an underground bar and lounge to be overseen by master mixologist Sasha Petraske; Jean-Georges Vongerichten’s casual restaurant, Market; Bliss®, New York’s hottest spa, making its Boston debut; approximately 5,000 square feet of ultra-modern meeting and event space; SWEAT® state-of-the-art fitness center; and W Hotels The Store, the W brand’s twist on the traditional hotel gift shop.
“As our 35th W Hotel and ninth hotel to open in 2009 alone, W Boston marks a true milestone in W’s global expansion into the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “Renowned designers Bentel & Bentel have designed a landmark building that takes a modern twist on Boston’s historic green spaces, creating a true urban oasis for guests and locals alike.”
“This is such an exciting day for those who have been involved,” said President and Chief Executive Officer of Sawyer Enterprises, Carol Sawyer Parks. “For a long time all of Sawyer Enterprises believed in this location, believed in this product, believed in this brand, and to see it come to fruition today is certainly a dream come true. It’s the result of a great deal of hard work, dedication and commitment from so many, and I would like to thank them for their time and energy. If I had to sum up the excitement of today and this feeling in one word, it would be ‘Wow!’”
“With the help of our Boston Invests in Growth pool initiative, Boston does not have to wait a moment longer to have the world-class W Hotel open its doors, despite a difficult economy and slower credit market than we have seen in years," said Boston Mayor Thomas M.
