Nov. 3, 2009 (PR Newswire) --

SAN CARLOS, Calif., Nov. 3 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Kraft Foods has won the Consumer Goods Technology (CGT) magazine Customer Management Award for 2009 as a result of customer value delivered with DemandTec's Deal Management software service. The CGT Customer Management Award recognizes the consumer goods firm that is best leveraging a technology solution to manage customer relationships, trade promotion, marketing and/or consumer insights.

Kraft Foods was selected for the Customer Management Award based on an ongoing collaborative working relationship with a large grocery retailer. Kraft Foods has seen business benefits through an online trade promotion management program powered by DemandTec's Deal Management software service on the DemandTec TradePoint Network(TM).

"Kraft Foods is delighted to receive the Customer Management Award from CGT for 2009," said Chuck Eckman, Customer Vice President Safeway Team at Kraft Foods. "Kraft Foods views this award as a confirmation of our commitment to simplify our approach and the importance we place on reacting faster to market place changes. At the same time, we're leveraging synergies in collaborating closely with our retail customers to help them achieve their category performance and customer loyalty objectives."

"By leveraging the DemandTec TradePoint Network(TM), Kraft Foods has gained efficiencies in the promotion deal management process, increasing the visibility of and access to critical information. Kraft Foods is also leveraging the strategic capabilities of DemandTec's Trade Planning & Optimization software service to enhance promotion effectiveness and foster improved collaboration with their retail customers," said Marc Dietz, Vice President Marketing at DemandTec.

Winners of the Customer Management Award are determined by members of peer companies like Heinz, Procter & Gamble, Alberto-Culver, Energizer, Sara Lee and Johnson & Johnson. The award was presented to Kraft Foods at a ceremony at the annual Consumer Goods Business & Technology Leadership Conference in Orlando, Fla. on October 21.