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CORRECTING and REPLACING Best Buy Brings On-Demand Entertainment to Its Customers Through a Broad Range of Consumer Electronics
Tuesday, November 03, 2009 7:46 AM


Best Buy Forms Strategic Relationship with Sonic Solutions toOffer Digital Content Delivery Powered by Roxio CinemaNow as a StandardFeature on Connected CE Devices

Nov. 3, 2009 (Business Wire) -- Reissuing release to remove fifth graph, starting with "Best Buy is in a great position" through "exciting new consumer offerings."

The corrected release reads:

BEST BUY BRINGS ON-DEMAND ENTERTAINMENT TO ITS CUSTOMERS THROUGH A BROAD RANGE OF CONSUMER ELECTRONICS

Best Buy Forms Strategic Relationship with Sonic Solutions to Offer Digital Content Delivery Powered by Roxio CinemaNow as a Standard Feature on Connected CE Devices

Best Buy Co., Inc (NYSE:BBY) and Sonic Solutions (NASDAQ:SNIC) today announced a strategic relationship that will result in a new Best Buy customer offering in its growing line-up of digital entertainment products. The new on-demand movie and entertainment service will be powered by Sonic's Roxio CinemaNow™ and will allow consumers to have access to buy or rent a vast library of premium content.

To power this offering, Best Buy has entered into a multi-year agreement in which Best Buy plans to license and deploy Sonic's Roxio CinemaNow™ technology and services platform to make on-demand digital content delivery a standard feature on connected consumer electronics devices sold throughout U.S. Best Buy retail stores and BestBuy.com. Under the terms of the agreement, Best Buy acquired warrants enabling it to purchase shares of Sonic Solutions common stock.

Best Buy, one of the largest consumer electronics retailers in the world, has a strong track record of bringing innovative technologies to a broad audience through its consumer-focused marketing, education, and Geek Squad services. To foster the consumer appetite for obtaining on-demand premium content electronically, Best Buy intends to embed the Roxio CinemaNow technology on a wide array of devices - web-connected television sets, portable media players, PCs, Blu-ray Disc players, set-top boxes, and mobile phones - from a variety of manufacturers. Best Buy expects to undertake a marketing program to educate consumers about the increased convenience, flexibility, and choice digital content delivery affords.

With the new Best Buy service, consumers will have access to buy or rent an extensive library of premium content including new movies, TV shows, independent films, and older catalog movies, which they will be able to access on devices in the broad ecosystem. It is anticipated that new titles will often be available on the same day they become available on DVDs in retail outlets. Together with their Studio partners, Best Buy and Sonic plan to also collaborate on new service and content offerings, including those that leverage digital copies to bridge physical disc sales and electronic sell through.




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