Nov. 3, 2009 (Business Wire) -- At PayPal X Innovate 2009, Sun Microsystems, Inc. (NASDAQ:JAVA) today announced an alliance with PayPal to support application payment in the Java(SM) Store Beta and enhancements to the beta user experience. The announcement was made by Eric Klein, vice president of Java marketing at Sun and Osama Bedier, vice president of Platform and Emerging Technology at PayPal, during the opening keynote of PayPal X Innovate 2009. A consumer-facing storefront enabling the discovery and purchase of Java(TM) and JavaFX(TM) applications, the Java Store, now in its beta release, offers nearly unequaled distribution for reaching more than 800 million desktop Java users worldwide and driving potential revenue opportunities through the sale of innovative content. Developers are encouraged to see the Java Store Beta in action at PayPal X Innovate 2009 or get more information at: http://store.java.com.

“Java is one of the world's most ubiquitous technology platforms, providing developers access to over 800 million global desktops. Through this exciting alliance with PayPal, the Java Store Beta now provides a powerful channel for Java developers to not only connect with, but also to help monetize their innovative desktop products to these consumers,” said Klein. “Sun continues to enhance the Java Store Beta shopping experience by providing one of the easiest, most secure ways to discover, try and then acquire Java software and compelling desktop content.”

Java Store Beta Payment Mechanism Powered by PayPal

Sun now supports for-fee applications submitted by developers for distribution in the Java Store Beta. Developers can price their offering anywhere from $1.99 to $200.00 (USD) and select the license rights they wish to apply to their application. Developers will receive 70 percent of any for-fee application sold through the Java Store Beta. Utilizing the new Adaptive Payment API from PayPal, consumers can authorize the Java Store Beta to bill against their PayPal account so they can simply click the “Buy” button and never have to leave the store. In addition, when a customer makes a payment in the Java Store Beta, the application owner also gets paid at the time of the purchase. This way, the developer immediately receives the revenue and knows exactly how many people have purchased their application.

“PayPal and Sun are unlocking huge potential for developers around the world to make money for building Java applications,” said Bedier.