Nov. 3, 2009 (PR Newswire) --

PLANO, Texas, Nov. 3 /PRNewswire/ -- DealTaker.com announced today the addition of grocery coupons to the thousands of discounts and deals already on the site. DealTaker.com, known for saving consumers millions of dollars on a broad array of merchandise and services since 1994, has launched the free service just in time for holiday meal planning.

The coupon industry is booming with nationwide distribution up 12% to 150 billion coupons in circulation and redemption up 19% for the first half of 2009 alone. Sorting through all the offers can be cumbersome and time consuming but with the click of the keyboard and a mouse, consumers can search for specific coupons online or browse by category.

"Helping consumers save on merchandise from leading national brands is a priority for DealTaker," explained Kevin Strawbridge, President of DealTaker.com. "It's about saving time and money," he said, "but it's also about the larger trend of helping consumers track their savings." With each coupon printed, the site provides a tally of savings. More than 100 grocery coupons from leading national brands such as General Mills, Kimberly-Clark, Pfizer, L'Oreal, 3M, Unilever, Clorox, Johnson & Johnson and Coca-Cola will be provided at DealTaker.com on a daily basis.

About DealTaker.com

DealTaker.com is the premier destination for consumers looking to spend less and get more. A free coupon site for members to share and take deals, DealTaker.com makes it easy to save on merchandise and services including food, travel, electronics, home furnishings, jewelry and pet supplies, among others. Founded in Plano, Texas in 2004, DealTaker.com works with more than 1,900 stores, over 20,000 followers on Twitter and more than 228,000 deal-sharing members to provide over 8,000 active coupons and deals every day.

Research:

NCH Marketing Services reported that Consumer Product Good marketers are taking action to the down economy by increasing coupons distributed in the first half of 2009 totaling 158 billion coupons. Coupons distributed during the first half of 2009 increased 12% while the number of coupons redeemed increased 19%. CPG marketers have progressively increased coupon distribution by 23% over the last five quarters. The distribution of HBC product coupons increased 10.4% while the distribution of grocery products increased 12.9% for the first half of 2009.

CPG marketers continue to allocate the majority of their promotional budget for coupon distribution in 2009 to FSI's (86.2%) followed by Handouts (5%), Direct Mail (3.0%), Magazines (2.6%), In/On Pack & Cross Ruff (1.5%), Newspaper (0.8%), Internet (0.7%) Military (0.1%) and Others (0.1%). Marketers are controlling redemption liability with shorter durations. Multiple purchase coupons decreased from 28% in 2008 to 24% in 2009 while the average coupon duration decreased from 11.2 weeks in the first half of 2008 to 10.9 week for the first half of 2009. The average face value offered decreased from $1.42 in the first half of 2008 to $1.37 for the first half of 2009; however it is an increase over the $1.29 average over the full year 2008.

CPG coupon redemption volume has increased gradually over the last four quarters by 33% as 1.575 billion coupons were redeemed in the first half of 2009. CPG coupon redemption volume increased in all key retail segments led by mass merchandisers (including Supercenters) (30.2%), Grocery stores (16.7%), Drug stores (15.7%) while decreasing at Military Commissaries (8.1%) in the first half of 2009. The average coupon redemption rate for Consumer Product Goods increased by 21.4% on Instant on Pack coupons followed by Internet coupons (16.61%), Electronically dispensed (10.48%), Direct mail (3.80%) and FSI's (1.05%) for the first half of 2009.

SOURCE DealTaker.com