ATLANTA, GA, Nov. 3, 2009 (Marketwire) --

ATLANTA, GA -- (Marketwire) -- 11/03/09 -- Vesdia Corporation, the single largest provider of multi-channel merchant networks and shopping incentive services, announces today the company has been selected by Upromise, a free online service that helps its members earn money for college, as its new preferred provider of brick-and-mortar and catalog merchant services. Vesdia will provide more ways to save through a consistently expanding network of leading national, regional and local brick-and-mortar merchants. Through the Vesdia network, Upromise members can now earn money in their college savings account or pay down eligible student loans when shopping at an increased assortment of new retailers, and Vesdia merchant partners will be marketed through one of the most coveted loyalty programs in the United States.

"Both companies have a legacy of offering consumers rich earning opportunities, and this partnership will bring great value to Upromise members while offering a very attractive customer base to our merchants," explains Jim Douglass, CEO of Vesdia. "With Upromise now offering the combination of Vesdia's brick-and-mortar merchant partnerships and their own vast shopping network, coupled with marketing and creative earning channels, we both are poised to meet the need of all constituents: consumers who want more rewards, merchants who want more sales, and the program owner who wants to increase participation. We are proud to be a key partner to Upromise in this effort."

As a result of its partnership with Vesdia, Upromise now offers members access to new national brick-and-mortar merchants, catalogs, service providers and restaurants. Members automatically earn by using their Upromise credit card or other registered credit or debit cards with participating merchants from Vesdia's network of stores such as:

--  1 800 FLOWERS®
--  Ballard Designs
--  Gaiam Inc.
--  Golfsmith
--  Hammacher Schlemmer
--  Hearthsong®
--  Jos. A. Bank
--  Lobster Gram Inc.
--  Magic Cabin Dolls®
--  Plow and Hearth®
--  Sally Beauty
--  Sunglass Hut
    

"Upromise helps our 11 million members save for college by rewarding them with money in a college savings account for their loyalty in shopping with Upromise participating companies," says David Coppins, Senior Vice President of Upromise.