Nov. 3, 2009 (PR Newswire) --
GLENDALE, Calif., Nov. 3 /PRNewswire-FirstCall/ -- DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced that it has named Kelley Avery to the newly-created position of Worldwide Head of Franchise Strategy and Distribution. In this new role, Avery's primary responsibility will be to oversee the development of the studio's global franchise plan, including new product and business initiatives, distribution of content on physical and digital platforms, as well as oversight of the Company's existing home entertainment business.
DreamWorks Animation CEO Jeffrey Katzenberg stated, "With our increased slate of films and our new franchise initiatives, the time is right to bring in an executive of Kelley's considerable talent and experience to help us develop these properties and drive new revenue opportunities across numerous platforms."
Ann Daly, COO of the Company, added, "We are thrilled to have Kelley join us at DreamWorks Animation. Her expertise in brand development and unique knowledge of the marketplace will enable us to move forward with our growth initiatives as we work to maximize the full potential of our properties globally. All of her skills will come into play as we look to extend our beloved characters beyond the movie screen and onto television, the live stage, online and through exclusive DVD content."
Kelley Avery said, "I am excited about the franchise growth opportunities at DreamWorks Animation, and am personally thrilled to join the Company during such an energizing and creative period."
Avery is an accomplished veteran of the entertainment industry, with more than 25 years of experience in a variety of executive roles. Avery joins DreamWorks Animation from her position as President of Worldwide Home Entertainment for Paramount Pictures. Under her leadership, Paramount Home Entertainment became one of the top performing organizations worldwide. Prior to that, Avery headed the Home Entertainment division of DreamWorks and served in similar roles at Walt Disney Studios.
About DreamWorks Animation SKG
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world- class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. All of DreamWorks Animation's feature films are now being produced in 3D.
