Nov. 3, 2009 (PR Newswire) --

SANTA CLARA, Calif., Nov. 3 /PRNewswire-FirstCall/ -- Marvell (Nasdaq: MRVL), a world leader in storage, communications, and consumer silicon solutions, today announced its collaboration with E Ink, the supplier of electronic paper display (EPD) technologies for most of the world's eReaders. The two companies have begun to ship a highly integrated eReader processor available in complete turnkey platforms aimed at the fast-growing eReader market. These new platforms are expected to accelerate the rapid release of new forms of eReaders at a variety of price points.

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"With this announcement, Marvell raises the technology bar and takes the lead in the eReader market," said Ms. Weili Dai, Marvell's Co-founder and Vice President and General Manager of the Company's Consumer and Computing Business Unit at Marvell Semiconductor, Inc. "Because this is a total platform solution -- including Marvell key technologies such as Wi-Fi, Bluetooth, 3G modem, and power management -- the ARMADA eReader has the potential to deliver the first mass market product accessible and affordable to billions of consumers around the world. Marvell's passion is to give consumers more choice, improved features, and greater access to more information with eReaders that are aimed at education, health, and business applications."

As one of the fastest growing consumer markets, eReaders continue to grow in popularity due to falling retail prices, improved features, and fast growing library of digital content. According to a recent iSuppli Research report, eReaders are projected to top 18 million units shipped in 2012, from 1.1 million units last year.(1)

"Our collaboration with Marvell will deliver an integrated System-on-a-Chip (SoC) solution to the market," said Sriram Peruvemba, Vice President of Marketing at E Ink. "This SoC solution is aimed at offering highly desired features at competitive price points."

Marvell and E Ink have been working together and co-developing products for the ePaper market. The recently signed agreement between E Ink and Marvell includes joint development and cross licensing of next generation ePaper timing controllers and system platforms, which the companies anticipate will result in higher integration and lower cost solutions for eReader manufacturers.