Nov. 4, 2009 (Business Wire) -- Allison & Partners’ Consumer/Hospitality Practice has signed two new clients in the online travel search space: airfare meta-search engine Fly.com and “things to do” search engine Goby.
Launched earlier this year as a subsidiary of leading travel deal provider Travelzoo, Fly.com scours hundreds of airline and travel sites including all the major U.S. airlines, international carriers and online travel agencies, and allows you to sort or narrow results using factors like number of stops, airport preference and departure times.
“Allison & Partners offered the right combination of direct experience in the online travel space and a strong track record of launching and growing consumer Internet start-ups,” said Brian Clark, general manager of Fly.com. “We are excited to start work with them to build Fly.com into a leading brand within online travel search.”
Goby.com (pronounced GO-be), the just-launched search engine that helps people find fun new ways to spend their free time, poses three questions: What, Where, and When? By answering just two of these queries in any combination, users instantly receive an easy-to-read results page that includes not only detailed information about attractions, activities, locations and events, but also an interactive map and photos from sites like Google and Flickr. Goby hired Allison & Partners to manage media relations.
"Allison & Partners' deep experience at the intersection between the travel and technology industries was a perfect fit for Goby," said CEO Mark Watkins. "Whether traveling or just planning a weekend, Goby's mission is to help people make the most of their free time, and Allison and Partners is uniquely positioned to help us tell our story."
Added Scott Allison, president and CEO of Allison & Partners: “Both of these companies represent the very best in the travel search space, and we are look forward to further building their brands and sharing their stories, successes and expertise with the public.”
Both Goby and Fly.com will be managed out of Allison & Partners’ San Francisco office, where GM Phil Carpenter hails from the online travel technology sector. Prior to joining Allison & Partners, Carpenter served as the VP of marketing for SideStep a pioneer in airfare metasearch, now part of Kayak.com.
About Allison & Partners
Allison & Partners (www.allisonpr.com, http://facebook.com/allisonpr, http://twitter.com/allisonpr) is a national independent communications firm with practice areas in consumer marketing, corporate communications social impact, technology, public affairs and healthcare. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world.
