(Source: Business Wire)
Digital River, Inc. (NASDAQ: DRIV),
a leading provider of global e-commerce solutions, announced that it has
signed THQ Inc. as a client. As part of an e-commerce agreement between
the companies, Digital River is hosting and managing a THQ online store,
located at http://store.thq.com/.
The new U.S. store supports digital download sales of THQ's PC games,
including popular titles such as Warhammer®
40,000: Dawn of War® II
and Red Faction®: Guerrilla.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher
of interactive entertainment software.
"Our proven e-commerce infrastructure and portfolio of best-in-class
technologies and services are designed to help publishers build
relationships, drive traffic and generate revenues," said Jeff Hemenway,
group vice president of games for Digital River. "Using our world-class
e-commerce solution, more game publishers, like THQ, are diversifying
and growing their revenue streams while catering to the increasing
consumer demand for both direct and digital purchase options."
For immediate game play, PC gamers can easily purchase and download
THQ's action, strategy and family PC games directly from the THQ online
store. The entire store, which operates using a Digital River®
e-commerce solution, is branded for THQ and helps the publisher build
and maintain the strength of its brand across its U.S. consumer base.
For the store, Digital River is utilizing its merchandising tools to
help drive average revenue per user as well as processing transactions,
serving PC game downloads, and supporting related customer service and
fraud prevention screening.
"By marketing and selling our PC games through the THQ store, we can
take advantage of the expanding popularity of online purchasing and
downloading among gamers," said Adrienne Lauer, THQ's national sales
director, market development. "Working with Digital River enables us to
not only provide a consistent and reliable purchasing experience, but
also concentrate on developing leading games rather than the
complexities of running a 24X7 e-commerce operation."
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher
of interactive entertainment software. The company develops its products
for all popular game systems, personal computers and wireless devices.
Headquartered in Los Angeles County, California, THQ sells product
through its global network of offices located throughout North America,
Europe and Asia Pacific.
