(Source: MARKETWIRE)

Avanquest Software (EPA: AVQ), today announced the expansion of its
notebook and netbook sales initiative with SED International, a
multinational distributor of leading computer technology, consumer
electronics, cellular communications and small appliance products.
Building on the successful launch with netbooks through select
channels, SED will now include the Avanquest Software Suite Premier
bundle with notebooks and netbooks from some of the world's leading
PC manufacturers, complete with carrying cases and other accessories.
The Software Suite Premier includes more than a dozen software
titles, all delivered on a 4GB USB drive. SED International
distributes these and other products through more than 10,000 channel
partners in the U.S. and Latin America.
"We're seeing strong consumer interest in new notebooks and netbooks
this fall, especially with the release of Windows(R) 7 last week. The
15 software titles supplied by Avanquest provide real value to the end
consumer, which helps protect the margins of our channel partners,"
said Jeff Charnote, Senior Product Manager at SED International. "We
saw this work earlier this fall when we included this bundle with
Netbooks on a limited basis through select channels, which is why
we're expanding this program to include all SED resellers."
According to Gartner, overall PC shipments in the US totalled 17.8
million units in the third quarter of 2009, a 3.9 per cent increase
from the third quarter of last year. Gartner anticipates renewed
interest in hardware upgrades from consumers and small business
during the holiday season as a result of Windows 7's release.
"Our goal in working with SED International has been to bring
together the mix of personal productivity, information resource, and
leisure software that gives consumers a reason to buy their next
notebook or netbook through an SED channel partner," said Roger
Bloxberg, CEO, Avanquest North America. "The 15 titles we've
assembled in our Avanquest Software Suite Premier bundle appeal to
all demographic groups and buyer segments."
The Avanquest Software Suite Premier USB drive bundle consists of
Think Free Office 3, Berlitz Fundamental Express, Encyclopedia
Britannica's Family Encyclopedia, Winway Resume Essentials,
MyCheckbook, Greeting Card Factory Express 7, Cook'n Recipe
Organizer, Brain Fitness, Crossword Puzzle Addict, Sudoku Puzzle
Addict, Send Photos 5, Casino Poker, Casino Blackjack, AutoSave
Essentials, and Fix-It Utilities Essentials.
Avanquest software products are also available at more than 10,000
U.S. and Canadian retail locations including Staples, Best Buy,
Costco, Wal-Mart, OfficeMax, Target, Office Depot, Sam's Club, Micro
Center, Army and Air Force Exchange, as well as from leading online
stores including Amazon.com. For more information, visit:
www.avanquest.com and www.novadevelopment.com.
About SED International, Inc.
Founded in 1980, SED International Holdings, Inc. is a multinational
preferred distributor of leading computer technology, consumer
electronics, cellular communications and small appliance products. The
Company also offers custom-tailored supply chain management services
ideally suited to meet the priorities and distribution requirements
of the e-commerce, Business-to-Business and Business-to-Consumer
markets. Headquartered near Atlanta, Georgia with business operations
in California, Florida, Georgia, Texas, Bogota, Colombia and Buenos
Aires, Argentina, SED serves a customer base of over 10,000 channel
partners and retailers in the U.S. and Latin America. To learn more,
please visit www.SEDonline.com.
About Avanquest Software
Avanquest Software (EPA: AVQ) is one of the world's leading software
developers and publishers, with operations on three continents and
marketing through Retail, Corporate, OEM and Direct-to-Consumer
channels. Avanquest's presence in North America, consisting of
Avanquest Software USA and Avanquest North America (which includes
the Nova Development division), places it among the top ten retail
software publishers in the United States. With more than 100 software
titles, the combined companies offer one of the largest and most
diversified product portfolios in the software industry, available at
more than 10,000 North American retail locations, on the Web, and
through OEM partnerships. Additional information is at
http://about.avanquest.com.
Media Contact:
Alan Penchansky
The Pen Group
(305) 529-1944
alan@thepengroup.com
SOURCE: Avanquest
A service of YellowBrix, Inc.