Nov. 4, 2009 (Business Wire) -- J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its Christmas gift program, bringing the “Joy of Giving™” to life for its customers across America whether they shop JCPenney in store, on jcp.com or via catalog. The Company’s gift assortment this season reflects the enormous strides JCPenney has made to step up its style, while maintaining its signature quality and prices that make sense for today’s budgets.

“Consumers are focused on making smart spending decisions this season without sacrificing style or quality,” said Myron E. (Mike) Ullman, III, chairman and chief executive officer for JCPenney. “This plays right to our strengths as we have a meaningful gift assortment that will make it fun, festive and affordable to select gifts for family and friends. Bringing the ‘joy of giving’ to America’s families with our best gift assortment offered through aggressive promotions – and delivered with superior customer service and a convenient, easy shopping experience – solidifies JCPenney as the one-stop destination this Christmas."

JCPenney Helps America’s Families Give Joy This Season:

Along with the Company’s vast assortment of must-have brands and convenient gift card selection, JCPenney is once again taking its gift selection to a higher level with its “red box gifts™” collection. The assortment features unique items such as a roll-up drum set for $49.99 and a USB turntable for $89.99 which allows users to transfer their favorite vinyl albums to their PC. Kids and adults alike will love the nostalgic Lincoln Logs commemorative edition for $39.99, and the marshmallow launcher for $19.99 is sure to be a hit. New to the collection this year are a variety of stocking stuffers beginning at $4.99, along with a selection of delicious Godiva chocolates for $9.99.

JCPenney knows that more people will be entertaining at home this year, which is why customers can find a variety of entertaining and decorating items to assist them in creating a memorable Christmas experience at home. Merchandise includes such pieces as a cooks® triple-buffet server/warmer for $29.99, a 16-piece “Winterberry” dinnerware set for $69.99, a Mountain King® pre lit balsam fir tree beginning at $59.99 and personalized needlepoint stockings for $14.99.

JCPenney is also assisting customers to give and receive “joy” this season by making it easy for them to help those in need. Through a joint initiative with JCPenney, the Salvation Army Angel Giving Tree program will be available online (www.jcp.com/angel), allowing customers to purchase a needed gift for a child or senior citizen in their local communities directly from jcp.com.