Local Players and Global Brands Compete for Top Spots across Markets
Nov. 4, 2009 (PR Newswire) --
SINGAPORE CITY, Singapore, Nov. 4 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. The study found that 38.6 billion searches were conducted in the region in September 2009, with searchers averaging nearly 88 queries per person during the month. Google Sites ranked as the top search destination in Asia Pacific, commanding more than 44 percent share of searches performed in the region.
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Google Sites Captures Largest Share of Search in Asia Pacific
In September 2009, Internet users in Asia Pacific conducted 38.6 billion search queries, an increase of 33 percent from the previous year. Google Sites was the top search destination with nearly 17 billion searches performed on its sites during the month, accounting for 44.1 percent share of all searches in the region. Baidu.com Inc. followed with 8.2 billion searches (21.3 percent share), while Yahoo! Sites grabbed the #3 position with 5.3 billion searches (13.8 percent share).
Searchers in the region averaged nearly 88 searches per person during September. South Korea's NHN Corporation, which owns search engine Naver.com, saw the most prolific search intensity among the top 10 destinations with an average of 81 searches per searcher. Searchers on Google Sites averaged 59 searches per person, while searchers on Lycos Sites averaged 51 queries.
Top 10 Search Properties in Asia Pacific by No. of Searches
September 2009
Total Asia Pacific Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
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Searches
Searches Share of Per
(MM) Searches Searcher
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Total Internet 38,585 100.0% 87.5
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Google Sites 16,997 44.1% 58.5
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Baidu.com Inc.
