MOUNTAIN VIEW, CA, Nov. 4, 2009 (Marketwire) --

MOUNTAIN VIEW, CA -- (Marketwire) -- 11/04/09 -- eHealth, Inc. (NASDAQ: EHTH), parent company of eHealthInsurance.com (http://www.eHealthInsurance.com), today announced a technology partnership with CareCounsel (http://www.carecounsel.com), a leading provider of employer-sponsored healthcare assistance and advocacy services.

"We've seen requests for individual health insurance options increase by nearly 90 percent in the past year, which is why we decided it was time to find a partner that could help us better meet our members' needs in that area," said Larry Gelb, President and CEO of CareCounsel. "When you start to add up the benefits of working with eHealth -- the largest variety of plans and carriers available online, licensed to sell insurance in every state, end-to-end paperless automation of the enrollment process, low cost to adopt their platform -- it didn't take us long to see that they were the ideal partner for CareCounsel."

Through this partnership, eHealth will provide employees, retirees and family members covered by CareCounsel with access to over 10,000 individual health insurance products from more than 180 brand-name insurance companies nationwide. eHealth's simple, streamlined implementation process will allow CareCounsel to quickly provide integrated, efficient, and seamless access to its customers through eHealth's state-of-the-art technology platform.

Many employers seeking a confidential health advocacy firm to answer employees' health benefits questions and troubleshoot emergent health plan issues turn to CareCounsel to provide employee-focused benefits counseling. They provide employers with a single, experienced and dedicated point-of-contact when their employees have questions about their company's health care options.

By integrating the eHealthInsurance platform into their benefits consultation, employees with questions about individual health insurance products will be able to work with a CareCounsel specialist to review their coverage options in the individual market, as well.