Nov. 4, 2009 (Business Wire) -- Today General Mills extends an invitation to scientists, researchers, engineers, inventors and entrepreneurs around the globe to visit the company’s new General Mills Worldwide Innovation Network (G-WIN) innovation portal, online at GeneralMills.com/Win. Visitors to the site can find opportunities to partner with General Mills on initiatives across the company’s extensive portfolio of leading consumer brands.

The new G-WIN innovation portal provides visitors with details on nearly 50 technical challenges that the company is looking to solve. Those who join the G-WIN community by registering online will receive ongoing updates about specific technical challenges that match their unique abilities and expertise.

“We are absolutely committed to changing the way we invent through connected innovation,” said Peter Erickson, senior vice president of Innovation, Technology and Quality at General Mills. “Connected innovation is very much a part of our culture. The new innovation portal, powered by inno360’s software, provides us with a wonderful tool to make the process more efficient.”

General Mills has partnered with innovation software firm inno360 to co-create the Web-based platform as part of the firm’s Alpha partner program.

“General Mills has been a pioneer and leader in the food industry in embracing new methods that will create value for consumers,” said Larry Huston, chief innovation officer of inno360 parent company STCI.

“We consider them to be a leader in applying the latest open innovation practices and in applying next generation thinking of how to create value through innovation. At inno360 we are so pleased to count General Mills as a partner in helping to change the innovation game.”

This technology will enable General Mills to enhance and accelerate significant innovation efforts already taking place inside the company by matching outside technical expertise and resources with a broader array of businesses and brands.

The G-WIN innovation portal allows visitors to submit novel ideas and respond to the company’s list of innovation opportunities. General Mills is interested in product, package and processing technologies that are applicable to the company’s categories or brands, uniquely meet an unmet consumer need, have been proven technically feasible and can be applied quickly, or are potentially game-changing for the food industry. The company will evaluate proposals and will respond to all submissions within three weeks.

The added capabilities on the G-WIN portal are representative of the company’s continued investment in connected innovation, which has proven to be a successful strategy for General Mills.