Sears Blue Appliance Crew Raises Performance Standards Offering New Super-Premium Appliance Collection
Nov. 4, 2009 (PR Newswire) -- HOFFMAN ESTATES, Ill., Nov. 4 /PRNewswire-FirstCall/ -- The nation's leading retailer of appliances today announced an agreement with Jenn-Air to make Sears the only national retailer for Jenn-Air's new collection of super-premium appliances. The new line of Jenn-Air appliances redefines 'best-in-class' for the kitchen, highlighting advanced technology, higher performance and overall enhanced design.
"Sears continues to listen to our customers who have voiced their desire for a super-premium line," said Doug Moore, senior vice president and president of Home Appliances for Sears Holdings. "As the nation's leading appliance retailer, Sears is committed to providing the best selection of major appliances, and beginning later this month, customers will have the opportunity to engage with a sophisticated and attention grabbing display showcasing as many as 17 Jenn-Air appliances in approximately 255 of our largest stores -- in various retail formats. Our relationship with Jenn-Air to carry its luxury line of kitchen appliances is another great example of how we continue to enhance our brand offerings."
"We're impressed by the technology, performance, fit and finish of these products," Moore added. "Customers investing in super premium appliances require the type of knowledge and guidance that the Sears Blue Appliance Crew and our sears.com Web site can deliver."
Ann Fandozzi, Whirlpool Corporation's vice president of sales and marketing for Sears added, "The Sears and Jenn-Air relationship aligns two companies committed to offering advancements in appliance technology, combined with elegant design and enhanced functionality."
Categories included in the Jenn-Air premium product line include:
-- Wall Ovens
-- Pro-Style® Cooktops
-- Ventilation products
-- Downdraft Cooktops
-- Microwaves
-- Slide-in Ranges
-- Built-in Refrigerators
-- High Performance Dishwashers
Customers may also view the new Jenn-Air line at sears.com.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S.