SAN FRANCISCO - Since its debut in 2007, millions of people have gravitated toward Apple's iPhone, wooed by its sleek hardware, simple user interface and abundance of applications.

Other smart phone makers have been trying since then to dispel the notion that the iPhone is the be-all and end-all of mobile gadgets. The latest push comes from Verizon Wireless and Motorola, whose Droid is a good alternative for those seeking a feature-packed smart phone with a full keyboard and strong wireless service.

The Droid stands out from the crowd of iPhone wannabes with a slim but weighty body, noticeably angular look and large touch screen.

Its 3.7-inch screen is bigger than the iPhone's 3.5-inch one, and the extra real estate really makes it easier to navigate Web pages and play with applications. It also offers plenty of space on the home screen (and two side screens that you swipe to see) for software "widgets" that give a quick look at such things as your friends' Facebook status updates or the song you're playing on the built-in music player.

And the Droid's cost is comparable with the iPhone's - $200, after a rebate, with a two-year service contract with Verizon Wireless, its exclusive U.S. distributor.

The Droid runs the latest version of Google Inc.'s operating system, Android 2.0, which includes some enhancements such as the ability to zoom in on Web pages and photos by double-tapping on the screen. With one tap on a photo in your contacts list, you can also quickly see the ways in which you can contact your friends.

When it comes out on Friday the Droid will also be the first phone to include a cool, free mapping application from Google that can announce turn-by-turn directions.

Google Maps Navigation is easy to use and helped me out on a late-night ice cream run - I put the Droid in my pocket, turned up the volume and followed its female-robot-voice instructions while riding my motorcycle across town.

I was glad to see that the application quickly recalculates your route if you're prone to making wrong turns as I am. And if you live in a busy city with unpredictable traffic, you might like an option for getting alternate routes, all of which you can see overlaid on the same map along with their distances and estimated driving times.

Like other Android phones, the Droid has a voice search function. It can be used, for instance, to help navigate routes when you're in the Maps Navigation application. Saying "Navigate to Starbucks in San Francisco" should give you a list of Starbucks Coffee shops.