Nov. 4, 2009 (PR Newswire) -- HOFFMAN ESTATES, Ill., Nov. 4 /PRNewswire-FirstCall/ -- Kenmore® has been an iconic name in the appliance world for more than 80 years, and has become a staple brand in many households across the country. Kenmore continues its great history of developing innovative products with the introduction of its latest vision in appliances -- the new line of Kenmore and Kenmore Elite® High-Efficiency Front Load Laundry. The new line includes premium laundry products featuring smooth touch technology and a one-of-a-kind design. With a combination of outstanding cleaning performance, new Smart Motion(TM) technology, ultra-large capacities, an advanced Vibration Guard(TM) system, and a greater emphasis on fabric care and convenience, these front-load laundry pairs will bring excitement to the industry. And, they will change consumers' expectations about how to properly clean and care for their clothes.

"Americans have trusted Kenmore to provide laundry products that are both high performance and dependable," said Betsy Owens, Kenmore brand's vice president and general manager. "We know from customer feedback that they are looking for appliances that are not only reliable, but also sleek and stylish. As Americans' needs change, Kenmore is changing with them, raising the bar on style and innovation in the category."

More than just great performers, the new Kenmore Elite laundry pairs are setting new standards. With a careful eye on what is sophisticated and stylish, they set the standard for design by incorporating new curves, an innovative door design, groundbreaking controls and exquisite new colors.

"Consumers are craving products that are better, faster and more convenient -- without a hefty price tag. Kenmore is listening to their needs and we're trying to find solutions to help make their lives easier," said Betsy Owens. "The new line of High-Efficiency Front Load Laundry products are challenging existing laundry paradigms by taking fabric care and convenience to the next level. We're setting the standard for care by going beyond just tumbling with five revolutionary new wash motions that will re-define how to clean and care for clothes."

Smart Motion Technology: Five Wash Motions That Know How To Treat Your Clothes

Some washers can only tumble. Not the new line of Kenmore and Kenmore Elite washers. They move in five unique and revolutionary ways. Smart Motion Technology is based on the agile Direct Drive Motor that precisely controls the action of the drum, creating five unique wash motions, so everything from rugged workwear to denim to lingerie gets just the right amount of care. Consumers get the best of both worlds -- cleaning power and fabric care -- in one washer. The five wash motions are custom combined for each wash cycle to give the right amount of care to each garment type. The five motions include:

--  Tumbling - Conventional wash motion where clothes are moved from the
bottom of the drum to the top of the drum in a large, circular motion.
--  Rolling - Clothes are gently moved in a small circle along the bottom of
the drum, keeping them immersed in water.
--  Scrubbing - The drum alternates direction causing friction between the
clothes, which creates a scrubbing effect and keeps clothes immersed in
water.
--  Swinging - Clothes are gently tossed side-to-side for a delicate hand
wash effect.

--  Stepping - Clothes are lifted to the top of the drum and then dropped
sharply to the bottom of the drum.

Stain Treat(TM) Option: Concentrates On Stains, So You Don't Have To

The Stain Treat option virtually eliminates the need to pre-treat stains by tackling tough set-in messes like syrup, grass, coffee and grape juice.(1) It lets you kiss stain sticks and sprays goodbye.

Vibration Guard(TM) Technology: So Quiet You Won't Even Know It's On

Vibration Guard Technology is designed to provide smooth, quiet performance with every load.