Nov. 5, 2009 (PR Newswire) -- SAN CARLOS, Calif. and MUNICH, Nov. 5 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer goods companies, and Emnos, a consultancy and services company helping retailers and consumer goods companies achieve customer-centric growth, today announced that the companies have formed a strategic alliance to jointly market advanced shopper-centric solutions for retailers and consumer goods companies worldwide.

"DemandTec's nextGEN strategy combines merchandising optimization with customer segmentation, powerful capabilities in their own right, but game-changing when done together," said Marc Dietz, Vice President of Marketing, DemandTec. "We are thrilled to partner with Emnos, a proven leader in customer analytics and strategy consulting, to jointly deliver the optimization solutions and shopper insights our customers need to help them win in their respective markets."

DemandTec and Emnos' offerings provide retailers and consumer goods companies with strategies, services, insights, and tools to help bring more shoppers into retail stores, increase the frequency of shopper visits, influence shoppers to buy more while they are in a store, and ultimately drive increases in sales, volume, and margin.

"By partnering with DemandTec, we bring together the data analytics, customer segmentation, category management, and communication strategy capabilities of Emnos with the merchandising and marketing software services from DemandTec," said Sandro Gotz, Managing Director Operations of Emnos. "The natural synergies between the DemandTec and Emnos offerings will enable more shopper-centric strategies and better execution of those strategies."

Working together, the companies offer retailers a comprehensive set of services covering strategy development and execution of a customer-centric merchandising and marketing plan.