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2009 Survey Affirms Cambridge's High Satisfaction Ratings by Rep/Advisors
Thursday, November 05, 2009 1:55 PM


(Source: Business Wire)trackingThe results of a recent survey affirms high satisfaction ratings by Rep/Advisors regarding Cambridge Investment Research, Inc. (Cambridge). In comparing Cambridge to other Broker/Dealers in terms of overall satisfaction, Rep/Advisors rated the independent firm a 9 on a 10 point scale.

High Satisfaction Ratings "This is the 11th consecutive year we have earned at least a 9 out of 10 rating for overall satisfaction," said Amy Webber, President and Chief Operating Officer. "As our Rep/Advisor family continues to grow, we are especially pleased that we scored a 9 out of 10 rating with all Rep/Advisors -- including Rep/Advisors that have been with Cambridge for two years or less."

Delivering on the Promise of Independence "We are one of the few truly independent Broker/Dealers in the industry and we have a deep commitment to supporting independent Rep/Advisors," said Webber. "Over 90 percent of the survey respondents confirmed that we give them the choices and opportunities to conduct their business in the manner they find most beneficial to their clients -- this is a strong validation for us that we do deliver on our promise."

In addition to overall Broker/Dealer satisfaction, the recent survey assessed ratings in over 15 categories, including technology, practice management and marketing, where Cambridge scored an average rating of 9 out of 10. Communications with the Home Office scored a perfect 10 rating with all Rep/Advisors, including those with less than two years with the firm. Over 350 registered representatives responded to the September 2009 survey.

A Service Model with BEST Standards "We continually enhance the Cambridge service model and carefully monitor service standards across the firm," said Mike Hamm, Vice President of Partner Support. "We just celebrated the inaugural years of two significant initiatives -- BEST Service Standards and the Partner Support Center -- to ensure we continually deliver premium service to Rep/Advisors."

Hamm continued, "After monitoring a full year of BEST Service Standards, we averaged a very positive delivery of 95 percent for internal and external standards and we may be among the few firms that can clearly back up claims for excellent service."

The BEST Service Standards initiative is a quantifiable quality control system that Cambridge created to track and enhance service performance. The comprehensive program is based on in-house standards implemented across all departments to ensure delivery of the best service. Partner Support Center is a one-stop, high-level team created to deliver "white glove service" to Rep/Advisors. This team is comprised of Cambridge's most highly experienced staff and is available during extended business hours Monday through Friday.

About Cambridge Investment Research, Inc. Cambridge Investment Research, Inc., Member FINRA/SIPC, is an independent, privately owned Broker/Dealer with over 1,500 independent registered representatives. Cambridge provides innovative fee programsand a full menu of commission offerings to Rep/Advisors across the nation. Recognized in the industry as The Fee Experts®, Cambridge has been ranked a fee leader among independent Broker/Dealers for nine consecutive years* and is a five-time honoree in the Broker/Dealer of the Year annual poll**.

* Financial Planning magazine, June "FP50", Top 50 Independent Broker/Dealer Issue, 2001-2009 **Investment Advisor magazine, 2009, 2008, 2007, 2006, 2003.

Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC and Investment Advisory Services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Both are wholly-owned subsidiaries of Cambridge Investment Group, Inc.

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