Nov. 5, 2009 (Business Wire) -- Pitney Bowes Business Insight (PBBI), the leading global provider of location and communication intelligence solutions, today unveiled PERFORM.360™, an integrated portfolio of applications that blends branch network design, performance analytics and sales management tools to help financial services institutions maximize market coverage, visualize opportunities and optimize sales resource deployment. PBBI will demonstrate PERFORM.360 at booth #1028 during the BAI Retail Delivery Conference, taking place in Boston on November 3-5, 2009.

“Like many financial institutions, we rely on predictive analytic tools to give us an advantage over our competition,” said Kate Stackhouse, SVP and Director of Sales Integration at First Citizens Bank. “We are particularly excited about Pitney Bowes Business Insight’s PERFORM.360 because it was designed to empower banks like us to better understand and provide service to our customers and prospects, to be more agile in responding to market changes, and ultimately, to improve our branch sales performance—the end goal of all banks.”

Based on elite benchmarking, analysis and delivery optimization capabilities, Pitney Bowes Business Insight gives financial institutions the tools to enhance customer interactions across multiple channels to them help acquire, develop, service and retain their best customers.

At the branch level, for example, financial institutions need to make branches conveniently accessible to customers, understand customer needs, and appropriately staff branch locations to best serve their customers. PERFORM.360 determines the true market potential of each location and advises banks on how to set more accurate, attainable goals. Using PBBI insight, banks can repeatedly recreate successful business with optimum branch staffing, locations and services.

By tailoring the PERFORM.360 toolset to its specific needs, each institution can make a variety of intelligent decisions about growth, retraction or re-investment in its branch network and services. Sophisticated reporting capabilities allow management teams to easily identify best to worst performing branches. Financial services institutions can easily access PERFORM.360 via a web-enabled portal. Its components include:

• Local Knowledge—Provides a complete view of each branch’s customer base, trade area characteristics, competition and performance metrics. This module drives sales by significantly improving banks’ understanding of the unique opportunities and competitive environment around each branch.