Nov. 5, 2009 (PR Newswire) -- BOSTON, Nov. 5 /PRNewswire/ -- Shoebuy.com (www.shoebuy.com), one of the largest retailers of footwear, accessories and related apparel on the Internet and an operating business of IAC (Nasdaq: IACI), is redefining the floral industry with the launch of FloraFlora.com, a new e-tail flower supersite that guarantees the freshest floral arrangements and eliminates delivery charges and hidden fees. Similar to Shoebuy.com's success as a leading retailer of footwear, the Company is now raising the bar on the way consumers purchase flowers and gifts through supply chain innovation and best in class customer service.

"No Hidden Fees Reward" and FloraFlora.com "Seal of Freshness Guarantee"

If a customer shopping on another flower site experiences hidden fees and instead makes a purchase on FloraFlora.com, the customer can simply email hiddenfees@floraflora.com, indicating the other site's name and the fees. Within 24 hours, FloraFlora will credit that customer with 10 percent off of their purchase for their role in helping to make hidden fees a practice of the past in the flower business.

FloraFlora.com also offers a "Seal of Freshness Guarantee" on every purchase. For example, if a customer receives a flower purchase from FloraFlora.com and believes the flowers' freshness does not last longer than similar purchases from other flower retailers, the customer can simply email freshness@floraflora.com, and FloraFlora will credit back the customer 25 percent of the original purchase amount.

"We are thrilled to launch FloraFlora.com and extend our e-commerce expertise into redefining the flower purchasing experience," said Scott Savitz, Founder and CEO of Shoebuy.com. "With FloraFlora.com, we are following the same model by listening and giving shoppers what they really want - a wide selection of the best floral products all with free shipping and no hidden costs, a first-class consumer experience and a level of customer service they've come to expect from Shoebuy.com. Flower purchases are typically made by customers for a very special reason. With great benefits like FloraFlora.com's 'No Hidden Fees Reward' and 'Seal of Freshness Guarantee', now the purchase experience can be special too."

FloraFlora.com is partnered with the leading fresh-cut flower growers to deliver the highest-quality flowers direct to the consumer. Flowers are hand-cut daily and maintained in a cold-chain process until they are shipped, typically within one day of being cut.