Nov. 6, 2009 (Business Wire) -- Jamba, Inc. (NASDAQ: JMBA) today announced a licensing agreement with Johnvince Foods to develop a line of Jamba-branded trail mixes featuring interesting blends with unique nutritional benefits that fit a healthy, active lifestyle. The Jamba-branded trail mixes will be available in select Jamba Juice stores and other retail outlets in early 2010.
“We continue to believe that there is untapped potential to extend the Jamba brand into the retail market through the introduction of innovative products in relevant categories. We want to serve the healthy habits of our consumers wherever their day takes them," said Susan Shields, Vice President, Consumer Products and Licensing, Jamba Juice Company. “We’re confident that teaming with Johnvince Foods will provide our active and health-conscience customers with a better-for-you, grab-n-go snack that would compliment any smoothie or be a wonderful treat all on its own.”
“We are delighted to be able to offer the Jamba customer a health-oriented snacking option,” said Joe Pulla, President, Johnvince Foods. “It’s an exciting time for Jamba and we are thrilled to be partnering with them on this endeavor.”
Since announcing their intent to build a licensing growth platform as part of the 2009 BLEND plan, the blueprint for the Company's strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The Company's Jamba-branded toy blender, developed through its relationship with Think Wow Toys, is expected to hit retail shelves in mid-November. It expects its’ frozen novelty products and frozen smoothie kits, developed through its relationship with Oregon Ice Cream and The Inventure Group, respectively, to launch in retail in early 2010. The Company is exploring a number of other opportunities to extend the Jamba brand.
About Jamba, Inc.
Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company- owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.
About Johnvince Foods
Johnvince Foods is the largest Bulk Food Solution supplier and one of the largest nut processors in North America. Over the years we have established an extensive line of packaged goods under brands such as Planters (Canada), Wasco, Reddi-Snack, Beaver, and Cottage Farms.
