(Source: The New York Post)

By JAMES COVERT
The unemployment rate hit a 26-year high yesterday, but the
Grinch hasn't nabbed Christmas just yet. While the government said
that joblessness soared to 10.2 percent last month, some say the
holiday shopping season won't be doom-and-gloom. "Our customer
base is being very pragmatic, and we're not getting overly
optimistic," JCPenney Chairman and CEO Mike Ullman told The Post.
"Still, we're not throwing the holidays under the bus." That kind
of prediction may be tough to swallow, since many economists
consider the jobs market to be the most important indicator for
consumer spending. Heightening the sense of crisis, the Obama
administration yesterday extended unemployment benefits and the
$8,000 tax credits for first-time homebuyers that were set to expire
this month. Meanwhile, the Federal Reserve said consumer credit
shrank in September, building on a record eight-month run as banks
continued to clamp down on loans. Still, historical data on
employment and retail sales can reveal surprising trends. Among
them: Consumer confidence, which is sure to take a hit from the
latest job statistics, doesn't always predict spending. "I do
think the numbers will look a lot better than anybody's willing to
admit," says Michael Niemira, chief economist at the International
Council of Shopping Centers. "We're not looking for a booming
holiday, but we are looking for the best in about three years."
Shoppers typically start spending before job markets recover, he
said. Moreover, the unemployment rate itself is less useful for
predicting shopping habits than the rate at which unemployment is
falling or rising. In that regard, October's employment figures
were bullish, as they represented a decline of only 3 percent versus
last year, compared with steeper declines closer to 4 percent during
the earlier months of the fall season. Monthly sales reports from
retailers this week were generally positive. Luxury retailers like
Saks and Nordstrom were a bright spot, boosting speculation that
well-to-do women are starting to splurge on shoes and handbags.
Originally published by JAMES COVERT.
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