(Source: Boston Herald)

By CHUCK JAFFE
Congress didn't actually vote to end the confusion over mutual
fund share classes last week, but they took a step that ultimately
could go a long way to simplifying the way investors buy and sell
fund shares.
The House Financial Services Committee passed the Investor
Protection Act of 2009, which has some major provisions concerning
the way some financial planners - notably those affiliated with
brokers - deal with customers. The offshoot of this bill - if it
passes and is taken to its logical conclusion - could end share-
class confusion by killing off C-class shares.
Overall, it's a major change in the way funds are bought and sold
through advisers.
To see how this could happen in a bill that has nothing directly
to do with mutual funds, join me on a roundabout journey that starts
with financial planners and brokers, and ends with unintended
improvement for fund investors.
The whole thing starts with one of the dirty little secrets in
the financial advice world, namely that some people you trust for
advice may not have your best interests at heart. Brokers - in fact
any type of intermediary whose primary job is selling products -
live by the standard of "suitability," meaning that the investments
they select and sell to clients must be suitable for the buyer.
By comparison, an investment adviser - anyone who makes their
money giving advice, rather than selling products - must live by a
"fiduciary standard," meaning they have a responsibility to put your
best interests ahead of their own.
Where things have gotten confusing over the years is that there
are plenty of people who, technically, are brokers, working for one
of the name-brand brokerage houses, but who function as financial
planners or advisers. They may act like they are selling advice, but
the legal standard that applies to them is suitability.
The result has been years of confusion and arguments in the
financial advice business. Brokerage firms felt like it was in their
best interests to create a class of counselor who could compete with
the emerging horde of financial planners; they just didn't think it
was in their best interests to put the customers' interests first.
The Investor Protection Act would change that by requiring that
brokers who act like planners - who sell advice, not just products -
live up to the fiduciary standard.
It's a major step forward for consumers, and most observers
believe the fiduciary standard ultimately will be applied to
everyone who sells advice.
Class C shares have no front- or back-end load, but charge a
higher expense ratio for life. As a general rule, that means they
are the most costly shares for long-term investors. Still, they are
popular with advisers and consumers because they feel like no-load
funds by avoiding all sales charges.
"This should give rise to the end of the C share, and the whole
concept of loads is going away, too. Any loaded funds will become
more the exception than the norm," said Geoff Bobroff of Bobroff
Consulting in East Greenwich, R.I. "The industry has quietly been
moving toward paying all advisers - planners, brokers, whatever you
call them - a percentage of assets under management. This will just
speed that up."
Chuck Jaffe, senior columnist for MarketWatch, can be reached at
jaffe@marketwatch.com
Originally published by By CHUCK JAFFE.
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