The Progress Apama BEP platform will form a crucial part of match2blue's back-end infrastructure, providing the performance and scalability, as well as enabling its business partners, who will be operating the location-based services to control and monitor their operations through dashboards.

One example of an application is match2blue's enterprise grade social solution that mobilizes members of frequent flyer programs globally. Members will be able to connect, exchange ideas, share taxis and engage in real time via a new mobile application.

In another example, New York club goers can use match2blue's Webster Hall application for finding and meeting like-minded people. Clubs and communities can also push information on scale to the New York party scene via the iPhone application to ensure that new venues or events are filled to capacity.

Stephanie Renda, Managing Director at match2blue explained, "Real-time information is the lifeblood of the community and opens up a number of lucrative opportunities for our brands and multi-national clients. Our distinctive technology is based on a matching engine, which can identify offers, information and interests to communities. Now we have added scale to real-time exchange. This means that our reach has increased and we can target the masses with our instant profiling and people matcher technology. Event-based, real-time messaging will change the way we digest information and create a healthy new environment for brands to connect and engage with clients and consumers."

Kenny Schachter at Webster Hall added, "match2blue allows us to offer something really unique for our customers. Our new iPhone application instantly notifies club goers when someone with similar interests is in close proximity and will reinvent their nightlife experiences by allowing them to take their socializing inside the walls of Webster Hall. Users can connect with like-minded people, and even invite them for a drink."

Dr. Giles Nelson, Senior Director of Strategy at Progress Software, commented, "The use of Apama Complex Event Processing to provide real-time information to social networking communities, wherever they may be, is another innovative and exciting use of our technology.