VeraCentra today also announced the immediate availability of VeraCentra Intelligence, the first on-demand business intelligence (BI) solution designed specifically for marketers, and a primary component of VeraCentra's new on-demand marketing software suite. Comprised of three unique configurations -- VeraCentra Intelligence, VeraCentra Complete and VeraCentra Collaborate -- VeraCentra's on-demand suite provides a fast and affordable analytic solution to help marketers make smarter decisions. The marketing software expands to include a multi-channel platform that enables targeted campaign delivery in any channel. With VeraCentra intelligent solutions, marketers can optimize the ROI of every marketing dollar, retain valuable customers and acquire profitable new customers.

"Marketers who measure the impact of their customer intelligence say that it not only boosts campaign specific metrics, but also improves customer acquisition, retention and satisfaction, as well as revenue, profitability and customer value," wrote Dave Frankland of Forrester Research, Inc. in a recent independent report, "The Intelligent Approach To Customer Intelligence" (October 2009). "Yet, the majority of firms still struggle to fully understand their customers and leverage their customer data as a strategic asset."

"Most companies are not structured in a way to quickly understand and respond to customers. Companies do have plenty of data, but marketers need technology tools to harness their organizational data to gain the insight they need to make fast, smart and cost effective marketing decisions. And as traditional single channel campaigns give way to multi-faceted efforts, marketers must also manage the complexity of executing unique messages to customers in multiple channels," said Connie Hill, President and Founder, VeraCentra. "With the first on-demand business intelligence solution designed just for marketers, coupled with an automated multi-channel communication platform, VeraCentra provides marketers with an affordable solution that leverages data from various systems to achieve actionable insight at a fraction of the cost, time and risk of large enterprise solutions."

After dismissing large enterprise marketing solutions, Costco Wholesale turned to VeraCentra to implement the on-demand intelligence tool to get real time reporting for fast decision making and refinement of Costco's targeting methods.