Nov. 9, 2009 (PR Newswire) -- HOFFMAN ESTATES, Ill., Nov. 9 /PRNewswire-FirstCall/ -- Buying a favorite movie on DVD just got a lot easier. Sears Holdings announced today that it will extend its popular book reward program, introduced in October, to now include some of this season's hottest movies. Sears.com is rewarding customers who purchase a qualifying DVD on Sears.com, Target.com, Amazon.com and Walmart.com with a credit of up to $10 - as if it were free!

Customers are rewarded for their DVD purchases in a snap, just by following these simple steps:

1. Buy an eligible DVD* on Sears.com, Target.com, Amazon.com or Walmart.com;
2. E-mail the receipt to dvd@customerservice.sears.com; and

3. Receive an online credit equal to the purchase price (up to $10) to use
towards a purchase of $45 or more on Sears.com.*

The DVD deal will be featured prominently alongside the current book offer on Sears.com via the homepage and at www.sears.com/dvd.

Customers can now take advantage of FREE unlimited shipping on all music, movies, books and thousands of other items on Sears.com through our program, ShipVantage. Especially for the holidays, we are offering a 60-day trial of ShipVantage for only $19.99, or $79 for the usual 12-month subscription.

"We're constantly looking for unique ways to help customers stretch their dollars further and get more for less during this holiday season," said Imran Jooma, senior vice president for Online at Sears Holdings. "This program takes the successful books reward program and extends it to must-have DVDs."

Additionally, Sears kicked off the holidays last week by offering "Black Friday Now" deals -- providing weekly deals, every Saturday up until Christmas -- making gift giving even easier and more affordable with its guaranteed best prices on the best brands. The "Black Friday Now" deals were created when customers asked for day-after Thanksgiving door-buster values earlier in the season.

The award-winning** Sears.com continues to evolve its online product assortment providing value-oriented customers a site that is simple and easy to use. The ShopYourWay(TM) campaign, which launched earlier this year, allows customers to shop how they want, when they want, and where they want.

"Sears.com is committed to offering an exceptional online shopping experience that transforms the way our customers shop," said Jooma. "Our goal is to provide our customers with choices and to help them easily find whatever they need when they need it."

ShopYourWay(TM) gives customers the ability shop how they want, when they want.