New Arrangement Creates A "Media Effectiveness Communication Lab" for OmnicomFacility Marries Multi-platform Research With Traditional Techniques to Give OMD Clients Higher Level of Insight on Media EffectivenessCharter Users Include Hershey's, McDonald's
Nov. 9, 2009 (PR Newswire) -- NEW YORK and LAS VEGAS, Nov. 9 /PRNewswire/ -- CBS Vision, the research division of CBS Corporation, and media agency OMD, an Omnicom Media Group company, today announced a new research partnership that will allow OMD's clients access to the CBS Television City research facility housed in the MGM Grand Hotel in Las Vegas.
The new venture, which marries the capabilities of CBS Vision with one of the county's leading agencies, will be called Communications Lab@OMD.
CBS's Television City is a well-established research facility that incorporates traditional qualitative and quantitative methods like focus groups and surveys, as well as advanced bio-metric techniques such as eye tracking and brain scanning using NeuroFocus technology, in a transparent research environment. Located in one of the most popular tourist attractions in Las Vegas -- the MGM Grand Hotel -- the facility provides singular, organic access to more than 1.1 million visitors annually, representing a geographic, demographic and psychographic cross-section of the US consumer population.
