SAN JOSE, CA, Nov. 9, 2009 (Marketwire) --

SAN JOSE, CA -- (Marketwire) -- 11/09/09 -- SafenSoft, a multinational software development company with offices in California and Russia, today announced its entrance into the North American market with a breakthrough product that delivers new standards of protection against computer viruses, trojans, exploits and hackers. The company is now offering its home user solutions, SafenSec(TM) Personal and SafenSec Deluxe, through North American retail outlets, including Dell Computer and Tiger Direct. SafenSoft will introduce corporate and specialist unattended device security before the end of the year.

Drawing on extensive experience in the digital rights management arena as well as with more traditional security developers including Kaspersky Labs and McAfee, SafenSoft developed the SafenSec product line to address the drawbacks of signature-based anti-malware software, which identifies and blocks code patterns of "signatures" from known malicious programs. The company's goal is to free computer users from dependence on continuous signature updates and subscription programs.

"Clearly, with tens of thousands of new viruses arriving in security labs every day, reactive signature-based protection is no longer adequate," said Eric Ogren, founder of the Boston-based analyst and research firm The Ogren Group. "The idea of addressing security from the perspective of keeping PCs in a known-good state is an ideal complement to traditional attack signature approaches. SafenSoft's solution appears to be an efficient implementation designed to avoid damage from security incidents with minimal IT attention."

SafenSoft was founded in 2006 by Michael Kalinichenko, a former chief technology officer at Kaspersky Labs. "Anti-virus technology hasn't changed in 20 years but the threats have," said Kalinichenko. "If the mobile phone industry had innovated as slowly as anti-virus companies, we would still be carrying brick-sized analog phones. We created SafenSec to complement virus protection by blocking programs that do not play by the rules. SafenSec offers a simple, time-tested solution to keep new threats off your PC without false alarms, interruption or signature updates."

"Our patent-pending VIPO® (Valid Inside Permitted Operations) technology creates a protective shield around the computer's operating system that prevents unauthorized intrusion or manipulation by rogue applications," he added.

VIPO Technology Ensures PCs Maintain Last Known-Good State

VIPO protects applications, documents, personal information, photos, music, and system files against all types of threats without the need to identify individual malware samples.