Nov. 9, 2009 (PR Newswire) --

CLEVELAND, Nov. 9 /PRNewswire/ -- Beginning this fall, bring the pages of America's favorite magazine into your home with Dutch Boy Paint's new line of Better Homes and Gardens "Editors' Choice Paint Colors."

(Photo: http://www.newscom.com/cgi-bin/prnh/20091109/CL06285)

Available exclusively at approximately 3,400 Walmart stores nationwide, this interior paint palette of 160 inviting hues reflects the classic yet contemporary aesthetic of the Better Homes and Gardens' paint and color experts.

Created to help simplify the selection process, each color will be showcased on an oversized three-and-a-half by five-inch color chip. Individual color family brochures will provide customers with editorial-quality photography and Better Homes and Gardens decorating and color ideas.

"Better Homes and Gardens Editor's Choice Paint Colors help streamline the decorating process by making color choices easier, allowing customers to achieve today's traditional style as featured in the pages of the magazine," said Better Homes and Gardens' Creative Director, Bradford Hong.

To provide an even more effortless shopping experience for customers, the Editors' Choice Paint Colors will also coordinate with a variety of existing Better Homes and Gardens products available at Walmart, including window treatments, bedding and bath products. Paint color recommendations can be found on corresponding product packaging to take the guesswork out of home decorating.

"By partnering with Better Homes and Gardens, we are able to provide Walmart customers with a high-quality paint in a beautiful array of colors that helps them create home decor that is synonymous with Better Homes and Gardens," said Dutch Boy Director of Marketing, Jose Martinez. "The paint offering is definitely one that customers can count on to deliver stunning, long-lasting results."

Each of the Editors' Choice Paint Colors is tinted in Dutch Boy HOME(TM) Interior Latex Paint, a formula that offers a one-coat application and is available in Interior Flat, Satin and Semi-Gloss sheens. Dutch Boy HOME has received top ratings for its high quality and value seven years in a row by a national independent study.

There are eight color families within the Better Homes and Gardens Editors' Choice Paint Colors.

    --  Timeless Blues - Signals serenity, water and dependability. Deep blue
reassures with strength and stability. Clear, watery blues revise and
refresh. Create a calming effect with pale blue hues.

    --  Lovely Lavenders - Conveys romance, creativity and luxury. Pale lavender
is both fresh and nostalgic. Bright purples are rich and regal. Create a
sense of mystery with deep lavender.

    --  Blushing Pinks - Signals tranquility, love and good cheer.