(Source: Business Wire)
Featurespace (www.featurespace.co.uk)
today announced that King.com (www.king.com),
the world's largest skill games company, has deployed its behavioural
analysis system to prevent against "bot attacks". The Featurespace
software enables protection by automatically spotting and detecting
activity designed to simulate that of humans, but is actually generated
by computer software.
Featurespace's system is able to automatically discriminate between
genuine players and computer-generated bots by learning the
characteristics of human interaction to detect anomalous behavioural
patterns and to block any spurious access. King.com is an active
supporter of consumer privacy and protection and this is the latest
proactive step it has taken to protect its more than 17.5 million unique
users that play each month.
"King.com's market leadership is based on both the quality and the
integrity of our games," said Riccardo Zacconi, CEO of King.com. "By
being the first skill games company to deploy Featurespace's system, we
are protecting our players and ensuring that they are in fact playing
against real people."
About Featurespace
Featurespace supplies behavioural analytics software for a range of
applications including the detection of online fraud and the
identification of high value online customers. The company was founded
in 2005 and builds on pioneering behavioural pattern recognition
research undertaken at Cambridge University. Featurespace's approach
involves the statistical analysis of human online data patterns, and
delivers deep insights into online customers' motivations and
preferences.
Further information is available from: press@featurespace.co.uk.
About King.com
Launched in 2004, King.com offers more than 150 different skill and
social games, with its premier gaming destinations King.com (www.King.com)
and MyGame.com (www.mygame.com).
The site is available in nine languages and promoted in 10 countries.
King.com is the exclusive provider of skill games for leading portals
and websites such as Yahoo!, MSN, AOL, Real Networks, Orange,
freenet.de, RTL, Sat 1, Endemol, MTV3, Web.de and other leading media
companies. The company is known for extending the brand of popular TV
properties such as "Who Wants To Be A Millionaire" and "The Biggest
Loser."
King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.
King.com's digital press kit, including gamer profiles, photos and
screenshots, is available at: http://consortpartners.com/clients/king.php.
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